During the ’50s two brothers, Fioravante and Carlo Berto, decided to move with their family from Veneto to the region of Brianza where they started working as upholsterers. Even if they were young, they had the opportunity to work in the biggest upholstery companies and laboratories of this area. They were really excited about this experience and got slowly a good reputation among the upholstery people.
It is about during 1974 when they decided to work by themselves and open their own laboratory. Even if the work was tough, they had such great expectations and good will that they could afford any challenge: they worked hard and manufactured their production on behalf of great furniture companies and by that time there was not a clean separation between private and working life.
Some private customers started visiting their laboratory and spread the news about their production which slowly increased together with the number of people employed in the company.
By the end of ‘90s Fioravante’s son, Filippo, got into the family business: he was really impressed by the real value created by his father’s work and by the advantages he could take from the Brianza area. Besides the production of custom made sofas, Filippo introduced BertO story: the main characters were upholsterers and carpenters who could explain the production step by step. A new way of working was about to come.
Thanks to the new technologies and to the web in particular we had the feeling that our “story” could be a part of something else and allow us to be connected to the rest of the world.
The BertO society has got bigger: nowadays we have a direct distribution all over the world, we sell online and we have opened two important showrooms, one in Meda and the other one in Rom. Our international fame is at the highest level.
Discover who we are through seven key points.
In our showrooms and online you can always get the best row materials available on the market and that is the reason why we can satisfy even the most demanding requests by our customers: you can get our products custom made as for covers, comfort and finishing, our consultants are always at your disposal for any advice you need and we can offer custom made contract furniture. You can buy all our products (sofas, sofa beds, beds and armchairs) and have them custom made as if you were in our atelier with us or directly online.
Thanks to our website you can see now the complete BertO Fine Upholstery Tailoring production: we promote our Made in Italy all over the world as a great responsibility and a love commitment to ourselves. Each product we sell is not only manufactured in Italy but it is “From Italy with love”.
We are able to produce every kind of furniture because we can imagine it even before starting our production. We create a relationship between your wishes and the environments you live in and we offer you the possibility to create your own project starting from a white sheet of paper: we can work together on an idea or on a project and we produce your desired sofa or your entire furniture, either for your house, your shop or for an hotel. Our story is your guarantee.
We have decided to open the doors of our Fine Upholstery Laboratory in order to create our sofas together with people, to let our customers understand what we do and how we do it and finally to all the students to explain how beautiful our job can be. With designers and architects from all over the world we have produced Divanoxmanagua e Sofa4manhattan.
Our first 40 working years have been a goal and a starting point. Our heritage contains all the most important experiences of people who have constantly worked on each sofa and allowed us to enjoy this “epic challenge”.
Our main laboratory is located in Meda, right in the heart of Brianza, an extremely rich area as for producers, innovation and design. It is the right place for people like us who have always been looking for tradition, innovation and research. The Brianza area is a sort of ecosystem where you can find old working traditions together with highly specialized companies and that is the reason why you can find right here the best quality in the upholstery market. Worldwide famous companies and architects from all over the world find here their natural working opportunity. We live here, we love this area and we are really proud of being a part of Brianza and we support it.
We are the first company in Italy to share a story about our working process. For more than 10 years we have been writing on our corporate blog, BertO Story. You can find us on You Tube Channel with more than 100 videos as well as on Facebook, Twitter, Instagram and Pinterest. Our story has become an international study matter and entered into Italian and European Universities: Google has selected our company as a testimonial for his advertisement online and for the project “Digital Excellence”. If you want some more information, have a look at what people think of us.