"Made in Meda - Il Futuro del Design ha già mille anni" is the new book by Filippo Berto - CEO BertO - dedicated to the phenomenon of Made in Meda, at the basis of the success of Made in Italy Design, but never - until today - valued appropriately.
To the point that...
"I wrote this book because I was pissed off"
From a strong emotional reaction, from a punch in the stomach, to an accurate, philologically correct and historically documented elaboration of an extraordinary phenomenon, which has evolved over the centuries: the history of excellence in Design in the city of Meda, headquarters of BertO since its foundation in 1974.
A work developed over many months, in which all the streets of the city were discovered and retraced, all the protagonists (known and less known) listened to and re-listened to, studied and re-studied hundreds of pages of documents and publications.
But above all he has deeply dug into what is the soul of the best Design in the world, coming to understand its origins, dating back a thousand years ago, at the time of the Abbesses of the Monastery of S. Vittore, real female leaders ante litteram.
The result is a stimulating, dynamic and engaging volume in which it is nice to find the emotional impetus that gave it life, transformed into strong positive energy, well focused on appreciation and virtuous change for the future, not only ours but that of new generations too.
After the historical and economic excursus, "Made in Meda - Il Futuro del Design ha già mille anni", ends with a declaration of intent.
These are the "10 theses" dedicated to the "Made in Meda of the Future" which explain how Made in Meda can become a real "lever of the future" for generations to come: a socio-cultural challenge, even before an economic-productive one.
The theses that conclude the book are introduced as follows:
The future is a working hypothesis for us.
From this hypothesis we have developed 10 theses.
This is also Design.
Order your copy of the book now (AVAILABLE IN ITALIAN LANGUAGE ONLY).
Number of pages: 140 pages
Bind type: Bodoni paperback, hard cover
Author: Filippo Berto
“MADE IN MEDA - il futuro del design ha già mille anni”: size (closed)
16.5 x 23 cm.
Your copy of the MADE IN MEDA book will be shipped via express courier as soon as your order is received.
For any information or special requests, please contact BertO customer service.
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