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Filippo Berto speaker at Dagorà Community Day

Design & Furniture: The BertO Case Study presented at Dagorà Community Day

After the experience of 6 June at Destination Switzerland 2023, on Monday 12 June Filippo Berto will be a speaker at the Design & Furniture Community Day in Dagorà. During this meeting, Filippo Berto - CEO BertO - will discuss his company's path to innovation in the design sector.The company was founded as a small artisan enterprise in Meda in 1974 by brothers Fioravante and Carlo Berto.At the end of the 1990s, under the ...

More 09/06/2023

TGCOM24 interviews Filippo Berto on the future of work for SMEs

Interviewed on TGCOM24, Filippo Berto presents the BertO Made in Meda Case Study in relation to the future of work for SMEs.The Mediaset network's news section dedicates the new season of its FUTURE WORK segment to small and medium-sized enterprises, in collaboration with Confartigianato.Indeed, the president of Confartigianato Marco Granelli and professor Stefano Micelli, economist and professor of International Management at the Ca' Foscari ...

More 24/05/2023

Sounds Collection BertO Outdoor Furniture MDW2023

BertO @ Milano Design Week

Milano Design Week is one of the biggest events in the world of design.This event attracts thousands of visitors and industry professionals from all over the world, and is the ideal opportunity to discover the latest design trends, both within the fair and in the famous Fuori Salone.It is therefore very difficult to select the right events to participate in: over the years, many furniture and design companies have decided to take part in the ...

More 11/04/2023

Sounds is the first Outdoor Collection by BertO

Introducing SOUNDS, the first Outdoor Collection by BertO

Sounds is BertO's first Outdoor Collection inspired by music and nature.The Collection - which makes up a splendid summer living room made up of freestanding seating, armchairs, chaise longues, ottomans, tables and chairs - is intended to reflect and respond to the needs of our customers in Italy and around the world in terms of taste, style and the highest quality.The craftsmanship of the Sounds Collection totally draws on BertO's Made in ...

More 22/03/2023

SquareRooms Magazine: BertO Showroom in Singapore

Italian Luxury: BertO's Singapore Showroom highlighted in SquareRooms Magazine

SquareRooms Magazine highlights the BertO Showroom in Singapore in its article dedicated to Italian Luxury."Are you looking for something luxurious to enhance your décor? Discover the beauty of Italian design with BertO furniture, now available exclusively here in Singapore at ReCasa Living. The large showroom offers refined pieces designed by the iconic brand based in Meda... "The BertO showroom in Singapore was opened on 25 November ...

More 05/01/2023

Style ideas: the Judy chair in "La casa in ordine" article

The Judy chair is featured in the article "Style ideas - Christmas at home" by Maria Chiara Antonini for the magazine "La casa in ordine".The article provides décor tips for a chalet: the ideal place to spend this Christmas season in the company of family and friends.The suggestions are based on the design of a chalet built in the Hudson Valley, one of the most beautiful and picturesque areas of New York State by Studio MM.The Judy ...

More 07/12/2022

BertO opens its first Asian showroom in Singapore

BertO opens its first showroom in Asia and chooses the city of Singapore to export the values of "Made in Meda" across the border.On 25 November 2022, BertO's Singapore showroom will open at 9 Harrison Road, in partnership with ReCasa Living, an innovative retail business in the luxury furniture sector.The three co-founders of ReCasa Living - Hillary Tjioe, Teddy Sun and Charina Widjaja - will enrich the project with their significant ...

More 25/11/2022

Filippo BertO at Raffles College in Singapore

Filippo Berto meets design students from Raffles College in Singapore

Filippo Berto will meet students of Raffles College in Singapore on the occasion of the opening of the new BertO showroom at 9 Harrison Road together with its partners at ReCasa Living.On Wednesday 23 November Rita Bonucchi, AD at BeaConsulting, will be moderating a discussion between Filippo Berto, CEO of BertO, and Hilary Tijoe from ReCasa Living.The theme of the talk will focus on the growth of design and furniture businesses in the ...

More 22/11/2022

Filippo Berto talks about MADE IN MEDA at the National Design Centre in Singapore

On the occasion of the opening of the BertO Showroom in Singapore, Filippo Berto meets the city's leading public figures.Indeed, on Tuesday, 22nd November, he will participate in a discussion, "Furniture Business Across Supply Chains & Continents: The Case Made in Meda" at the National Design Centre, Middle Road 11, Singapore.The discussion, moderated by Rita Bonucchi, aims to look at ways to expand a furniture design company whose target ...

More 21/11/2022

New Bedroom: AD chooses the Chelsea bed among the latest trends

The Chelsea Bed by BertO is featured in AD - the magazine on bedroom furniture, art, and designSleeping well is synonymous with good health: the bedroom is perhaps the most important environment in our home as far as our daily health, well-being, and relaxation are concerned.There are many factors to consider when designing your dream bedroom project: the AD article titled "Bedroom special: all the news (beds and more) on sleeping better" ...

More 08/11/2022

Patti armchair by BertO on Living - Corriere della Sera

The Patti armchair, icon of contemporary design featured in Living - Corriere della Sera

The Patti armchair by BertO is now an iconic piece that has been recognized and chosen by the most prestigious architecture and interior design studios, and has been featured in the main magazines for the sector.As showcased in the November issue of Living - Corriere della Sera, Patti combines the aesthetic taste of one of the most important interior design studios in Milan with the exclusivity and refined synthesis of the most widely read ...

More 02/11/2022

Tommy's evolved comfort is showcased in Living, the Corriere della Sera magazine

The Tommy design sofa by BertO is a very important feature highlighted in Living, the Corriere della Sera magazine dedicated to design and furnishings.At number 10 on newsstands in October, Living's flagship section on high-end upholstered furniture highlights BertO with one of its sofas with the most advanced level of comfort on the market.As you well know, the living room in your home must primarily reflect your desire for both conviviality ...

More 12/10/2022

Living - Corriere della Sera: Jackie Wood chair

The Jackie Wood chair by BertO in Living - Corriere della Sera

BertO features in the pages of Living with a unique piece from the 2022 Collection.The Jackie Wood chair in white Babylon Bouclè fabric is presented in issue no. 09 of the Corriere della Sera magazine in an interesting article dedicated to interiors projects and the latest in high-quality furnishings.The BertO chair that reinterprets the natural essence of wood in a modern key has been upholstered with the delicacy of Bouclè ...

More 09/09/2022

Milan loft of Silvia Ottanà and Cristian Milani - BertO

BertO designs the Milan loft of Silvia Ottanà and Cristian Milani

Creating a Dream Design project as a whole, from the very beginning and in all its detail, is a bit like composing music.Rhythm and melody must work together for a stunning result that captivates the audience.And at BertO, design is truly a matter of style and harmony between the accessories in the Collections, aspects that have won over two very special professionals: Silvia Ottanà and Cristian Milani.Cristian is a music producer and ...

More 30/08/2022

Living - Corriere della Sera: Roi bedside tables

Roi bedside tables by BertO featured in the pages of Living magazine - Corriere della Sera

The Roi bedside tables by BertO are the stars of the spotlight in number 7/8 of Living - Corriere della Sera, dedicated to the most intimate and private space in the home: the bedroom.In the extensive article dedicated to the sleeping area, the focus is on innovations and solutions that make a room as private as it is important for a good night's rest and consequently for a person's well-being.Of course, the centrepiece of the bedroom is the ...

More 11/07/2022

The Dee Dee sofa protagonist of the New Collection on THE BOOK

The Dee Dee Sofa from the New Collection featured in THE BOOK

The Dee Dee sofa from the New BertO 2022 Collection is featured in THE BOOK, a prestigious trade magazine that dedicates an entire special edition to Milan Design Week 2022. In this 11th issue, The Book exalts the philosophy of hospitality by presenting a gallery of modular solutions which highlight glamour and innovation. The Dee Dee seating system in the innovative corner version stands out through the union of different modular elements and ...

More 24/06/2022

Designers of tomorrow: NABA students meet BertO's Made in Meda design

On Friday 27 May students at the prestigious New Academy of Fine Arts in Milan - NABA, which gathers design students from all over the world, visited Meda to meet Filippo Berto.This took place in the heart of the design capital, at the BertO showroom!It was an opportunity reserved for the Designers of tomorrow who, as well as being able to engage with prestigious projects and settings created by Design of Dreams Made in Meda, attended a ...

More 25/05/2022

The new BertO campaign featured in the prestigious The Good Life magazine

The new BertO campaign on news stands in the prestigious The Good Life Italia business culture and design magazine.The central feature of the new campaign is the dialogue between the accessories that redesign lifestyle according to the rules of Design of Dreams Made in Meda .The idea of absolute comfort was established with Dee Dee: the modular sofa made from a union of different elements, seen here in the corner version with the "Rockaway" ...

More 22/04/2022

INTERNI Magazine: BertO and Made in Meda featured in

BertO and MADE IN MEDA featured in the INTERNI magazine article: "The reasons for success"

Filippo Berto's book "Made in Meda: the Future of Design is already a thousand years old" is featured in the article "The reasons for success" published in the April 2022 issue of INTERNI magazine.Journalist Andrea Pirruccio traces the history of BertO, a small Italian company founded in 1974 by brothers Fioravante and Carlo Berto. Under the far-sighted leadership of Filippo Berto - son of Fioravante and current CEO - BertO had become a ...

More 05/04/2022

Designbest’s article: "Meda: the origins of design in a book"

In its article "Meda: the origins of design in a book", Designbest defines Filippo Berto's book "Made in Meda: the Future of Design is already a Thousand Years Old" as follows:"Made in Meda is nothing like the usual boring and academic books on design because it is direct, at times punk, full of anecdotes, excitement, hashtags and grievances. It is a book which speaks about values and the importance of sharing them; it gathers a year of ...

More 29/03/2022

Domus Opinions: Filippo Berto talks about MADE IN MEDA

"The future of design? It's in your hands". BertO's Made in Meda in Domus Magazine

"Made in Meda is the phenomenon which gave rise to design as we know it and as we appreciate it all over the world."This is how Filippo Berto described MADE IN MEDA in an article in the March 2022 issue of Domus - the prestigious magazine dedicated to architecture, design and art.Meda is the world capital of design, but it hasn't been able to promote itself and its talents.This is why Filippo Berto decided to write the book "MADE IN MEDA: ...

More 15/03/2022

Kim armchair in the Galley by Living Gallery: Kim armchair

The Kim armchair is featured in the Living magazine "Portraits of Design" gallery

"Compositions of furnishings with a domestic flavour come to life inside a 1970s industrial space designed by Angelo Mangiarotti.An unprecedented dialogue between form and proportion." This is how Living - Corriere della Sera magazine describes the "Portraits of design" gallery published in its February 2022 issue.Among the furnishings featured in the gallery is our Kim armchair. Kim's rounded design by Castello Lagravinese Studio is ...

More 16/02/2022

MADE IN MEDA book by Filippo Berto: article by Matteo De Bartolomeis IFDM

The book MADE IN MEDA features in an article published by IFDM

Filippo Berto’s book "MADE IN MEDA - THE FUTURE OF DESIGN IS ALREADY A THOUSAND YEARS OLD" is featured in Matteo de Bartolomeis’ article "Made in Meda: The roots of the future" published by IFDM - Interior Furniture Design Magazine.The IFDM journalist is one of the journalists who participated in our Press Tour to present the book. Matteo de Bartolomeis describes the tour as "out of the ordinary".He writes:"Three atypical stops to ...

More 10/02/2022

DDN: Dee Dee BertO modular seating system

DDN features the Dee Dee seating system among the best international design concepts

What characteristics should the dream sofa for your home have?DDN 272 (February 2022) devotes an entire DESIGN GALLERY to the centrepiece of our living environment: the sofa.From the most exclusive suggestions for furnishing your living room, journalist Laura Galimberti chose the BertO's Dee Dee seating system, featuring a corner model with rockaway leather pouf.As mentioned in the article, a sofa is more than just a piece of furniture: it is ...

More 07/02/2022

DesignAtLarge: Made in Meda, near Milan by Elisa Massoni

Elisa Massoni talks about BertO's Made in Meda on DesignAtLarge

Elisa Massoni writes about design for DesignAtLarge, one of the most authoritative portals in Italy (and beyond), and discusses her experience in the article "Made in Meda, near Milan". Together with 20 fellow journalists, Elisa participated in an exclusive press tour, tracing with us the birth of design (described in detail in "Made in Meda: the future of design is already a thousand years old", the book by Filippo Berto). Elisa Massoni ...

More 01/02/2022

CieloTerra - Discovering MADE IN MEDA with Filippo Berto

Discovering MADE IN MEDA with Filippo Berto: Paolo Casicci's Article for CieloTerra Design

"Filippo Berto: I reveal the story of Meda and why design was conceived here a thousand years ago" is the title of the article by Paolo Casicci, published on CieloTerra Design, the webmagazine devoted to design and architecture. The article is dedicated to Filippo Berto's new book "Made in Meda: the Future of Design is already a Thousand Years Old". Paolo Casicci writes: "Made in Meda is a fine book for many reasons. Firstly, because it ...

More 27/01/2022

Filippo Berto interviewed in the magazine Markt und Mittelstand

Markt Und Mittelstand, Germany's leading magazine discusses Italian SMEs citing the BertO case study

Filippo Berto was interviewed by the authoritative German magazine Markt und Mittelstand about the excellent results that Italy has achieved in terms of its economic recovery and in its commitment to facing the pandemic emergency.The article compares the numbers and effects produced by the Draghi Government - questioning on page 29 – with the German equivalents. The article notes that Italy is enjoying success in terms of international ...

More 23/12/2021

Economic Seminar Italy - Korea 2021: guest Filippo Berto

Filippo Berto, a guest at the Italy - Korea 2021 Economic Seminar

The BertO Case arrives in Korea! On Friday 10 December Filippo Berto will be a guest at the Italy - Korea 2021 Economic Seminar organized by Unioncamere Lombardia. The seminar will be held at the Hotel Westin Palace at Piazza della Repubblica 20 in Milan. This edition of the Italy - Korea 2021 Economic Seminar will focus on economic recovery after the Covid-19 pandemic, and on the multiple possibilities of cooperation between Italy and Korea. ...

More 07/12/2021

Filippo Berto in the German newspaper, The European

Filippo Berto's testimony in the German newspaper, The European

The German newspaper, The European - Das Debatten Magazine, reports in its article, "Unvaccinated Italians face a lonely Christmas" ( ==> read the original article: Italiens Ungeimpften droht ein einsames Weihnachten), the testimony of Filippo BertO - CEO BertO.The article published on 30th November, written by journalist Andreas Kempf, talks about the Covid situation, vaccines, the harsh Green pass restrictions and regulations imposed by ...

More 01/12/2021

Filippo Berto presents the BertO case study at Università Ca'Foscari di Venezia

The BertO case study presented at Università Ca'Foscari di Venezia

Filippo Berto presented the BertO case study to students on the International Management master's course at Università Ca' Foscari di Venezia.Filippo Berto has been meeting students from the prestigious Venetian university for a number of years now.Alongside Prof. Micelli, course lecturer and author of the book "Futuro Artigiano", he talks about the case study and the growth of his company, which now takes Meda all over the world ...

More 09/11/2021

Sustainability: BertO Studio at LOM reported on in the newspaper La Repubblica

Innovation and Sustainability: BertoStudio @ LOM in the newspaper La Repubblica

Digital innovation, sustainability, the reuse of materials, research on the longevity of products, and technological development: these are the key words which frame the recovery of artisanal companies in Lombardia. An outline of this recovery was published by Confartigianato Lombardia, and carried by the national newspaper La Repubblica on Tuesday 2 November.A concrete example of how technological artisan companies are revolutionising their ...

More 02/11/2021

INTERNI article : BertO Studio @ LOM example of digital manufacturing

BertO Studio @ LOM on INTERNI: this is what digital manufacturing in Milan is for

What does a city like Milan use digital manufacturing for? Journalist Elisa Massoni tells about LOM - Locanda Officina Monumentale on INTERNI MAGAZINE, emphasising the important projects that BertO is developing together with designers, digital companies and customers. Milan is a perfect setting for discussing digital manufacturing. For years now, entire districts in Milan have been transformed through particularly active policies on urban ...

More 11/10/2021

The BertO Case presented at Circular Design Lab at the Politecnico di Milano

On Monday 20th September, Filippo Berto (BertO CEO) will be hosted by Massimo Bianchini and Stefano Maffei – professors at the Politecnico di Milano – at the Circular Design Lab educational laboratory.The laboratory, dedicated to second year students of the Master in Integrated Product Design at the Politecnico di Milano, focuses on designing products and services which operate in a circular economy dimension in urban ...

More 15/09/2021

Filippo Berto guest at Università Cattolica del Sacro Cuore

Filippo Berto is a guest of the Master of Science in Management at the Università Cattolica

Filippo Berto is a guest at an event organised by the Università Cattolica del Sacro Cuore Milano which sees the participation of all the partner companies of the Master of Science in Management. The meeting, which will take place on Wednesday 15th September from 16.00 to 18.30, will be an opportunity for discussion between the partner companies on issues such as the evolution of training and the world of work following the pandemic. ...

More 13/09/2021

LOM protagonist of Elle Decor Italia. Discover our new Milanese home, BertO Studio

LOM - Locanda Officina Monumentale is the protagonist of an article in Elle Decor by Paola Carimati. The historic ex Milanese farmhouse is an urban redevelopment project born from the brilliant minds of Professor Micelli, the lawyer Alfredo Trotta and the brothers Andrea and Michele Borri.In this wonderful space, renovated according to the highest standards of sustainability, there are very high quality artisan companies engaged in research ...

More 04/09/2021

Pambianco Design “The fil rouge of selectivity in the districts", BertO Studio@LOM not to be misse

On 2nd September 2021, the editorial platform Pambianco Design published an article dedicated to Milan Design Week 2021 titled: “The fil rouge of ‘selectivity’ in the districts”.Among the places to visit listed in the article we find LOM - Locanda Officina Monumentale, the majestic and scrupulous urban redevelopment project by the Andrea Borri Architetti studio.LOM is a historic ex Milanese farmhouse located in ...

More 02/09/2021

The Corriere della Sera article about LOM - The artisan farmhouse 4.0

LOM opens its doors, an article by Corriere della Sera

In the artisan farmhouse 4.0: this is the title of the article by Giacomo Valtolina, published today in the national newspaper Corriere della Sera about LOM, which yesterday evening - Wednesdaty 7th July 2021 - opened its doors to the public for the first time for the presentation of the book "Città prossime" by councillor Cristina Tajani.But what exactly is LOM?LOM (acronym for Locanda Officina Monumentale) is an urban redevelopment ...

More 08/07/2021

BertO Jackie designer chair in Living Corriere della Sera

BertO Jackie Chair: a new dining room proposal presented by Living Corriere della Sera

Jackie, the chair designed by BertO, earns a place among the 2021 novelties selected by the well-known design magazine Living - Corriere della Sera. The design, signed by Castello Lagravinese Studio for BertO, is characterised by simple and clean lines, which create unexpected and original plays of volume.Jackie is equipped with a wide and rounded padded seat, available in leather or fabric, mounted on an elegant light metal ...

More 03/07/2021

Ian BertO bookcase on HOME deco the prestigious German interior design magazine

DECO home presents Ian modular bookcase by BertO for the most beautiful homes in Germany

The most beautiful homes in Germany were furnished thanks to the advice of DECO home and today among that advice you can find the Ian Bookcase by BertO.DECO home is an authoritative magazine point of reference for interior design in Germany, which this month is one of its articles -entirely dedicated to the bedroom furnishing, no longer considered exclusively as a place to rest, but also as an environment to live in - dedicated space to the new ...

More 24/06/2021

BertO in Il Sole 24 Ore: exemplary case of social responsibility

BertO on Il Sole 24 Ore: an exemplary case of social responsibility with the Solidarity Project 5%

Giampaolo Colletti sign on Il Sole 24 Ore an important article dedicated to the social impact of SMEs and not only.BertO, according to Colletti, is an exemplary case of social responsibility, thanks primarily to the 5% solidarity initiative launched in March 2020, right in the middle of the lockdown.In March 2020, BertO temporarily suspended its 5 showrooms open to the public in advance of government requests. Still, it doesn't stop staying ...

More 14/06/2021

BertO example of digital competence in the article of Il Sole 24 Ore by Stefano Micelli

BertO, digital and dialogue the winning recipe post-pandemic on Il Sole 24 Ore

Digital is the big player in all SMB research in the year of the pandemic. This is confirmed by Professor Stefano Micelli in the article “Not only technology but dialogue and skills” and approved by Giampaolo Colletti in writing “The dilemma of digital education in SMEs,” both in the national newspaper Il Sole 24 Ore of Thursday, June 10, 2021.The past twelve months have represented an essential acceleration for the ...

More 10/06/2021

BertO in the story by Paolo Manfredi on Nova Sole 24 Ore about the new urban manufacturing in Milan

BertO on Nòva Sole 24 Ore for a new Milanese urban manufacturing the story of Paolo Manfredi

Paolo Manfredi, head of digital strategies of Confartigianato Imprese and blogger for Nòva Sole 24 Ore - dedicates a beautiful article to Milan in Nova de Il Sole 24 ore, highlighting an exciting project that sees us as partners: LOM (an acronym for Locanda Officina Monumentale)."Good news from Milan" is the title of the article, which summarizes in a few words a great truth: Milan does not give up; we are proud to participate, in our ...

More 03/06/2021

gallery maggio 2021 di interior monthly: poltroncina patti

The magazine Interiors Monthly presents the small Patti armchair by BertO

The small, modern Patti armchair arrives in the UK.Interiors Monthly, the prestigious English design magazine, presents Patti in its gallery dedicated to the new products in the May 2021 issue.Patti is a timeless armchair with classical lines inspired by the 19th century Viennese cafés, now re-interpreted in a modern key.It was created by applying the most sophisticated working technologies developed by the BertO Research and Development ...

More 07/05/2021

hanna armchair by berto with dyloan protagonist of the article in design4matrix

Matrix4design presents the new Hanna armchair by BertO created in partnership with Dyloan

The Hanna armchair, created in partnership with Dyloan is the undisputed protagonist of the new article by Matrix4design, digital publication by Editrice Industriale, and it is a reference point in the world of architecture, design and furnishing. This revisitation of the iconic Hanna armchair by BertO – from a design by the Castello Lagravinese Studio – is a perfect blend of design, advanced technology and precious materials.Hanna ...

More 28/04/2021

Nature dictates style: the Patti armchair by BertO in the magazine Ville&Casali

The Patti armchair by BertO is presented in the gallery “all’insegna del verde” published in the latest issue of Ville&Casali- the first magazine dedicated to furnishing, country living and prestigious homes- entitled "Nature dictates the style”.The word green is often used as a synonym of nature, so for this reason we can define this gallery: “green by name and green by nature!” But with Patti we can also ...

More 23/04/2021

modulare bookcase ian by berto in elle decor italia

Elle Decor Italia: furnish your living area with the Ian bookcase by BertO

The well-known magazine Elle Decor Italia dedicates ample space to the Ian bookcase by BertO in an article by Isabella Prisco which is dedicated to new modular furnishing systems for the Living area.The key word used to describe these systems is modularity, a characteristic which allows you to create personalised furnishing projects which will enhance and show your environment to the best advantage.Not by chance, this modularity is one of the ...

More 16/04/2021

designer armchair patti by berto in living corriere della sera

Design renews its vocabulary: the Patti armchair by BertO in Living - Corriere della Sera

Design renews its vocabulary: in the article published in Living - Corriere della Sera, the ever-increasing desire to furnish our homes with original elements is evident, and among these unique pieces of furniture is the Patti armchair by BertO.Patti is created by applying the sophisticated technology and workmanship of the great upholstery traditions of Made in Meda to the finest and most refined materials.The structure in solid ...

More 16/04/2021

small patti armchair with vienna straw by berto in the good life italia

Vienna straw and timeless charm: the small Patti armchair by BertO in The Good Life Italia

The small Patti armchair is the protagonist of the special issue of the magazine The Good Life Italia dedicated to one of the most elegant styles in the history of furnishing: “Vienna Straw”.From Vienna to Dakar: the antique weaving technique used for designer chairs, as they are defined today, has ancient origins.Viennese weaving, the most well-known and widespread weave in the furnishing field, was invented at the beginning of the ...

More 14/04/2021

Book - Fare Impresa (senza Libretto di Istruzioni)

Filippo Berto and Mauro Baricca, authors of "Fare Impresa (senza libretto d'istruzioni)"

"Fare Impresa (senza libretto d'istruzioni)" - Doing business (without an instruction) - is the title of the book by Mauro Baricca and Filippo Berto, finally available from Amazon here: https://amzn.to/3sDHDTzDoing business in Italy today seems to be an impossible challenge.The facts speak for themselves, but that’s not all.This is also the opinion of many entrepreneurs who find themselves facing a real obstacle course, often without ...

More 31/03/2021

patti armchair and ian bookcase in archiportale

Patti armchair and Ian bookcase – the best solutions by BertO in Archiportale

The Patti armchair and the Ian bookcase by BertO are presented as the best solutions for stylish living in 2021 in Archiportale - the architectural portal – dedicated to architects, designers and interior decorators throughout Italy (read the article here https://bit.ly/3eMLb0c).If you want to furnish your home or simply purchase a new piece of furniture, however big or small your project may be, it’s essential that you seek the ...

More 30/03/2021

patti armchair and ian bookcase by berto in archiproducts

The Patti armchair and the Ian bookcase by BertO in the advice on style by Archiproduct.

The design Made in Meda by BertO is the protagonist of the article by Ilaria Galliani “The new living solutions by BertO”, published in Archiproducts, the well-known portal containing all the latest innovations in the world of design and which is consulted every day by millions of experts and enthusiasts in the field of design.Are you about to move house or do you simply want to renew the look of your home?If you are looking for ...

More 29/03/2021

bertO and dyloan are partners for lineapelle 2021

BertO and Dyloan partners for LineaPelle 2021 for Design

BertO and Dyloan are partners in the Spring (and digital) edition of the exhibition Linea Pelle.In particular, the high level of technology applied to materials has met with design for the home in a unique personalisation process.There are occasions when the highest expression of technology reaches out to Artisan Craftsmanship to produce – together- furnishing elements of incomparable originality.And this is the case of the Hanna armchair, ...

More 25/03/2021

berto, google and campari speak to the students at the università cattolica

BertO, Google and Campari meet the students of the Università Cattolica di Milano

Wednesday 10th March at 6.00pm, Filippo Berto (CEO BertO), Francesco Brambati (Digital Manager of Campari Group) and Daniele Giuliani (Measurement Strategy Lead of Google) hold a lesson online for the class of Giovanni Covassi, professor of Strategic Digital Marketing in Master Marketing Management at the Università Cattolica del Sacro Cuore.The “Round table: digital technology today” – as the title implies- deals with ...

More 10/03/2021

made in meda by berto on the pages of the magazine the good life

Made in Meda by BertO in The Good Life, the first hybrid magazine to combine business & lifestyle

The Good Life, the first hybrid magazine to combine business & lifestyle, has always been committed to the values of Beauty with a capital B and in the February-March 2021 issue they dedicate a space to Made in Meda by BertO.In this latest issue of the magazine there is an article of great visual impact, not only for the presence of the new Patti armchair by BertO, but also for the accurate art direction of the header which takes a look at ...

More 01/03/2021

The Summer B bed in the new gallery of Living - Corriere della Sera

Living Corriere della Sera presents the child’s bed Summer B by BertO

The child’s bed Summer B by BertO is presented in the gallery dedicated to the sleeping area in the January/February issue of Living - Corriere della Sera.Summer B, created by the Castello Lagravinese Studio and carefully produced by BertO’s master craftsmen, is a contemporary, youthful piece of furniture which can be totally personalised. It is available in three versions: with a second extractable bed, a container box or ...

More 10/02/2021

talk with me: interview with filippo berto in interni february 2021

BertO in Interni Magazine, in the section "Talk with me" by Laura Traldi

Laura Traldi is the author of a long article in the February 2021 issue of the prestigious Design publication "Interni", dedicated to Italian excellence in design, digital technology and innovation.Even before reading the article, the work of BertO can be admired in the images which accompany the text: right under the tittle you can see the project realised specially for the 2020 Milan Design Film Festival.Laura Traldi defines BertO as:The brand ...

More 27/01/2021

Made in BertO: the Patti armchair and the Dee Dee sofa, protagonists in IFDM

The design Made in Meda by BertO is the protagonist of the article by Manuela di Mari published by the prestigious online publication IFDM - Interior Furniture Design Magazine.A high technological component and the guarantee of a product of the highest quality.These are the words used in the article entitled “Made in BertO” to describe the 2021 BertO Collection.These same words could be used to describe the entire production and ...

More 25/01/2021

Technological innovation by BertO in Economy

Technological innovation during the epidemic: the case of BertO in the magazine Economy

Technological innovation is at the heart of the changes in the societies and the services offered to customers, now more than ever before.Societies like BertO are the demonstration of how, in times of epidemic, innovation has transformed the relationship between the society and the customer as reported in the article by Marco Scotti in Economy.Covid-19 and the resulting social distancing is having a strong impact on businesses and the world of ...

More 24/12/2020

article by berto on how to choose the perfect furnishing consultant in corriere della sera

Corriere della Sera: Why you should ask the advice of one of BertO’s expert interior designers

In Corriere della Sera on Thursday 17th December 2020, you will learn how to recognise a BertO interior design expert. During this last year we have all found ourselves living in our homes much more than usual due to this current emergency. I’m sure that you will have started to notice features in your home which could be improved or you may have discovered that many of the choices you made have turned out to be unsuitable. It is very easy ...

More 19/12/2020

BertO’s 5% solidarity project in Corriere della Sera: fight against COVID

BertO’s 5% solidarity project on the pages of Corriere della Sera.As the health emergency continues, BertO has decided, as they did during the first lock-down in March 2020, to continue with the consultancy and planning services offered online or on appointment in order to guarantee the safety of their customers and employees.This commitment to public health and to the territory has never stopped. Back in March 2020 BertO created their 5% ...

More 18/12/2020

intervista domus filippo berto design dei sogni made in meda

Filippo Berto talks about the Dream Design Made in Meda by BertO in Domus

Domus is one of the most historically prestigious publications in the field of Internal design and not only: suffice to say that back in 1928, among its founders was Gio Ponti.It is the illustrious publication specialised in Architecture, Design and Art: "Domus".Today Domus dedicates an important article to the figure of our CEO Filippo Berto and to his work in enhancing the profession of sartorial upholsterery as well as an interview regarding ...

More 05/12/2020

TPI.it BertO is the first Design society to focus on digital technology to keep moving forward!

The article in the authoritative on-line publication TPI.it, reports that Meda, a traditional area of excellence in the field of Design, is home to the society which has utilised digital technology - even more so during the period of lock-down - thanks to a correct and far-seeing approach to digital technology.They are referring to BertO and its ability – extremely rare – to correctly utilise and interpret digital technology right ...

More 20/11/2020

Dee Dee sofa by Berto in living corriere della sera visioni d'autunno

Dee Dee Home Cinema is protagonist in "Visioni d'Autunno" in Living/Corriere della Sera

A designer seating system like Dee Dee Home Cinema can never go unnoticed.And it certainly didn’t go unnoticed by the careful, competent editors of one of the most prestigious Design magazines in Italy: Living, the magazine of Corriere della Sera dedicated to the world of interior design and lifestyle.Internal design and lifestyle are the perfect combination to describe Dee Dee Home Cinema, the special version of a special sofa.In an ...

More 15/11/2020

BertO participates in the Milan Design Film Festival 2020

BertO takes part in the Milan Design Film Festival 2020

The 2020 edition of the Milan Film Festival has seen the beginning of a new, exciting collaboration between MDFF and BertO.BertO has decided to support the festival by furnishing a hall in the Franco Parenti Theatre in Milan, venue of the recording of the talk-shows, with some of the iconic pieces from their collection revised especially for this occasion.Re-connecting is the theme of the 2020 edition of the MDFFThe aim is to re-focus our ...

More 05/11/2020

IFDM the digital side of Meda the BertO case

For IFDM - Interior Furniture Design Magazine - BertO is "the digital side of Meda"!

An article which reports the evolution of our society in a very thorough and documented way is featured on the prestigious web page of IFDM - Interior Furniture Design Magazine.The piece, edited by Matteo De Bartolomeis, honours us with a presentation which fills us with pride and is titled:Berto - The digital side of MedaThe article, which contains a long interview with our CEO Filippo Berto, looks at the excellence of the territory and focuses ...

More 04/11/2020

interview with Filippo Berto in the financial insert of Corriere Della Sera

BertO grows by 50% every year (even during the epidemic): the article in Corriere della Sera

BertO grows by 50% year after year (even during this epidemic) and takes Made in Meda out into the world.Those are the words of Chiara Maffioletti in Corriere della Sera – Financial insert - in newsagents today.Filippo Berto claims: "BertO is a society which has been born twice. The first time in the 1950s with brothers Fioravante and Carlo Berto and the second time thanks to the Internet."It was 1998 when Filippo Berto came into the ...

More 02/11/2020

BertO partner of the Milan design film festival 2020

BertO is partner of the Milan Design Film Festival 2020

BertO is partner of the Milano Design Film Festival 2020 edition!The press conference has been announced which will feature the official presentation of the Festival to be held from 6th to 8th November 2020. Don’t miss the press conference on 19th October 2020. The events, among which the contribution of Filippo Berto, CEO of BertO, will be broadcast live thanks to specially transmitted streaming.BertO, aware and enthusiastic as always of ...

More 19/10/2020

In Business People the case of BertO: open the door to your dream design!

Beyond tradition, beyond the lock-down and beyond traditional distribution… to open the door of Dream Design to everyone.It is on this concept that the authoritative publication Business People has reported the BertO case, as testimony to how a society can have an important impact on the national economy, even starting from a sartorial upholstery workshop in the province.Retracing the path of the society right back to the 70s – 1974 ...

More 11/10/2020

dee dee sofa home cinema special edition by berto in living corriere della sera

Dee Dee sofa Special Edition Home Cinema is protagonist of Living in Corriere della Sera

Just like certain film stars, there are products which, right from the start, are destined to become protagonists. One of these is undoubtedly the Dee Dee seating system by BertO.Not by chance it has come under the spotlights of one of the most renowned Italian Design magazines: Living in Corriere della Sera.In the magazine’s showcase, a gallery of good taste and innovation in the sphere of comfort in the home, there is a special place ...

More 04/10/2020

dee dee sofa by BertO on the Area Arch web site

The welcoming comfort of the Dee Dee sofa on the Area.Arc website

The comfort of the Dee Dee sofa in the 2020 BertO collection is protagonist of the new way of living in our homes according to the web site area.arch.it.The living room, where the absolute protagonist is the sofa, has taken on a fundamental role over the last few months. Life in our homes has changed radically, not only for the routines but also for the spaces and the way we use them.It is for this reason that the sofa has become the heart of ...

More 14/09/2020

e-book amazon intervallo lungo fabio lalli intervention filippo berto

See Filippo Berto’s comments in the eBook IntervalloLungo by Fabio Lalli available from Amazon

From the contribution of Filippo Berto and other entrepreneurs to the editorial initiative "IntervalloLungo", dedicated to the publication of views, reflections and experiences of leading personalities during the health crisis which has affected the whole world throughout 2020, today has become an eBook.The format, conceived by Fabio Lalli, was at the centre of attention during the first six months of 2020 in the form of live videos which were ...

More 08/09/2020

Furnishing is digital: Google rewards BertO.

Google rewards Made in Meda by BertO. Read the article in "La Provincia"!

BertO, a society Made in Meda which has focused on innovation for the last twenty years, had achieved excellent results even during the lock-down. For this reason Google has made it a study case, though not for the first time.In the Financial pages of La Provincia, journalist Gisella Roncoroni interviews Filippo Berto:"We have made a very important investment plan based on digital technology and not only from now. The CEO of Google contacted us ...

More 23/08/2020

Google calls BertO: an example of innovation reported in the national daily newspaper IL GIORNO

Speed up the process of digitalisation to be protagonists despite the terrible consequences of the recent health emergency. This is the exhortation from Google, the world web giant, addressing all the Italian SMEs, announcing an enormous investment (900 million dollars in 5 years) to support them on this road towards the future.BertO is the example quoted by Google to launch the initiative ITALIA IN DIGITALE.In the article published in IL ...

More 18/07/2020

BertO is a testimonial of the new Google project ITALIA IN DIGITALE

A few hours ago Google, the world web giant, announced its intention to allocate 900 million dollars in 5 years to encourage digitalisation in Italian SMEs. The aim of the project is to encourage economical recovery in Italy, severely affected by Covid – 19.To promote this important recovery project, Google has selected three digitally advanced Italian societies as an example to the entire world. In the furniture sector, Google chose ...

More 14/07/2020

Innovation, what we have learnt from the lock-down. Interview with Filippo Berto on Le Fonti TV

Le Fonti TV is the first Italian live streaming TV dedicated to economy, finance and businesses. During an interview in direct, Filippo Berto spoke about the digital transformation of BertO and of the success it had during the period of lock-down."We started our digital story twenty years ago with our first experience on eBay and with our first web site. In 2004 we founded the first corporate blog in the design and furnishing sector BertoStory, ...

More 26/06/2020

Filippo Berto tells about Spirit of 74 at suonatelecampane.it

Filippo Berto talks about The Spirit of 74 on “Suonate Le Campane”.

“Suonate le campane” is a web site which gathers together interviews and video contributions, the result of an idea from Walter Muto, Fulvio Matone and Francesco Lorenzi, with the technical assistance of Giovanni Assandri.A group of fiends, some of whom work in the entertainment field, in tourism or organisation of events (and who suddenly found themselves “without permanent employment”), got together to recognise and ...

More 25/06/2020

The new Dee Dee Home Cinema sofa in Corriere della Sera

Corriere della Sera presents the new Dee Dee Home Cinema sofa by BertO

The national daily newspaper Corriere della Sera dedicates an article to the new sofa by BertO, the pride of the 2020 Collection here proposed in an exclusive version: Dee Dee home cinema | Comfort Premium.The cinema is in your home with the Dee Dee sofa.The Dee Dee sofa is the innovative seating system by BertO which rewrites the rules of design and comfort, proposed in the Home Cinema version with two large, square peninsulas, an idea from ...

More 24/06/2020

Interview filippo berto on La nuvola del lavoro

BertO on “La nuvola del lavoro”: from 5 to 50 employees thanks to digital innovation in the field of

The Internet is the instrument which has permitted BertO, a society Made in Meda, to reach millions of people throughout the world, so increasing its potential and the value of its products.Filippo Berto replies to questions put by Rita Maria Stanca on “La nuvola del lavoro” in the newspaper Corriere della Sera, telling about the role of Internet today in his society, an essential element for his way of conducting his business. ...

More 20/06/2020

Filippo Berto writes an open letter to design enthusiasts in Corriere della Sera

Filippo Berto writes an open letter to all design enthusiasts published in Corriere della Sera on Monday 15th June. Here below is the unabridged version. Dear Design enthusiasts, I am Filippo Berto, CEO of BertO and this open letter is from Meda, World Design Capital. I am writing to you all because no-one understands the reasons behind a magnificent design better than you. I know how you love design, how your heart beats faster when you see ...

More 15/06/2020

BertO and Gaddo Della Gherardesca in Il Cittadino

"Meda for design is like Chianti". The meeting between BertO and Gaddo Della Gherardesca in Il Citta

Il Cittadino, a weekly newspaper in Monza and Brianza, dedicates an article to the meeting between BertO and Gaddo Della Gherardesca during his visit to the showroom in Meda for the realisation of a design project. The realisation of this furnishing project was the beginning of an important relationship based on reciprocal esteem between the Made in Meda society and the CEO of The Good Life, the first Italian magazine to combine business and ...

More 22/05/2020

Germano Lanzoni together with Filippo Berto, Matteo Salvo and Alessio Brusemini speak about book THE SPIRIT OF 74.

Filippo Berto speaks about THE SPIRIT OF 74 with Germano Lanzoni and Matteo Salvo live on Facebook

A book about people and their passion for their chosen profession: Filippo Berto speaks about THE SPIRIT OF 74 with Germano Lanzoni and Matteo Salvo in direct on Facebook on the group SISTEMA PRO of Alessio Brusemini.SISTEMA PRO is an exclusive club of entrepreneurs, a virtual and physical meeting point which regards the challenges, visions and the passion they each have for their own work. The passion for their chosen profession is the ...

More 19/05/2020

The new Dee Dee sofa by BertO is the protagonist of DentroCasa’s shopping list

DentroCasa is a monthly magazine dedicated to furnishing and design, an exclusive reference point for advice about style in some of the most exclusive homes in North and Central Italy. In the May issue, DentroCasa explores the latest proposals for the living area, making a real shopping list for your living room. The protagonist is the Dee Dee seating system in the version with the BIG peninsula by BertO, upholstered in light grey Dorian ...

More 19/05/2020

The designer Dee Dee eating system according to Matrix4Design

Dee Dee, the “bespoke” seating system according to the magazine Matrix4design

The well-known online magazine Matrix4design dedicates an article to BertO’s new model: the Dee Dee designer seating system by BertO, an exclusive novelty in the 2020 Collection. With Dee Dee, every customer can have a totally personalised project, "bespoke" as the magazine describes it, putting a versatile modular sofa at the top of their “wish list” which will satisfy the most specific demands. Thanks to its design and the ...

More 18/05/2020

BertO’s online design on the site Pambianco News

BertO, in 2019 to 10 million visits with digital technology. Read the article in Pambianco News

The dream design Made in Meda by BertO has focused its strategy on a hybrid model which is able to combine its online design sector with the actual showrooms. This has been happening for the last 15 years, both in Italy and abroad, through online services of consultancy and sales of top quality design and furnishing.The online services of consultancy of interior design represent the real difference compared to traditional channels, a choice ...

More 15/05/2020

The role of the new BertO sofa in Corriere della Sera - News BertO

BertO Design: the role of the sofa in 2020 as reported in Corriere della Sera

In a period in which we have had to spend a lot of time at home, we have become more aware of our spaces and the way in which they are furnished. This has led us to make deep and often revealing reflections about the choices we made when furnishing our homes. Around this theme, extremely relevant in this period, the newspaper Corriere della Sera dedicates an article to the role of the sofa in 2020. The article is written from the point of view ...

More 14/05/2020

BertO study case for design and life-style at the NetcommSuisse meet-up

BertO is a Digital Brand study case for Netcomm Suisse.The Swiss association has organised a Meet-up with some important entrepreneurs in the sector of luxury goods to present the study case of BertO, a leader in digital commerce, design and life-style, related live by CEO Filippo BertO himself.Filippo Berto, CEO of BertO, has consolidated and reinforced the digital identity of his society bringing his high-quality production into the ...

More 12/05/2020

BertO’s online business in the magazine Fortune Italia

The role of digital technology in a period of lock-down: BertO’s online business is a study case in

The magazine Fortune Italia dedicates an article to BertO’s online business which allowed the society to offer their customers a service of consultancy of interior design during the period of lock-down. The online sales during recent weeks have given rise to numerous new attempts at expansion, also in the furnishing sector, attempts which often achieved excellent results while at other times resulted in total failure. Despite the many ...

More 07/05/2020

interview with Filippo Berto, CEO of BertO, in the weekly newspaper Il Cittadino of Monza and Brianza

Brianza re-starts An interview with Filippo Berto in Il Cittadino

In a situation which is very difficult for us all due to the health emergency and lock-down, BertO decided to anticipate the closure of their showrooms before the regional and national regulations came into force. "Right from the first week in March we decided to close our showrooms while production continued until 23rd March.” For the re-opening BertO activated a plan to sanitise the showrooms based on the official protocols ensuring ...

More 02/05/2020

Labour Day for BertO live on Palestra d'Impresa

Filippo Berto and the team of Palestra d'Impresa in direct to celebrate Labour Day

The 1st May 2020 will remain in the memory of many of us as an unusual Labour day, different and difficult.Over the last few months we have spoken about passion for our work according to BertO, synthesised in the book THE SPIRIT OF 74, and due to the health and economic emergency, Labour Day seemed to be an important occasion to remind everyone of the importance of work in its every form. During this day dedicated to work, all BertO’s ...

More 01/05/2020

Filippo Berto digital upholsterer in the magazine The Good Life Italia

Berto Digital Upholsterer according to the magazine The Good Life Italia. Read the interview!

Filippo Berto, the Digital Upholsterer according to the magazine The Good Life Italia, is also an extraordinary “designteller”.This is the beginning of Cecilia Falcone’s interview with Filippo Berto, published in issue number 26 of The Good Life Italia under the heading The Good Design.From know-how goes viral, Filippo Berto has inaugurated a new way of “storytelling”, becoming a Google Ambassador.In 2004, when ...

More 28/04/2020

Made in Meda by BertO at the centre of rebirth: Filippo Berto in #INTERVALLOLUNGO

Made in Meda by BertO at the centre of rebirth: Filippo Berto participates in #INTERVALLOLUNGO

Filippo Berto participates in #INTERVALLOLUNGO taking Made in Meda as the key to the rebirth of his society after Covid-19.We intend the term “rebirth” as a reference to the re-opening of an activity starting from the base, the territory and the city of Meda as protagonist in creating and producing BertO’s Dream Design. Meda, as well as being the world capital of Italian Design, is the city in which the founders of BertO, Carlo ...

More 24/04/2020

Filippo Berto participates in direct in Rinascita Digitale together with David Bevilacqua and Roberto Bonzio

Filippo Berto takes part in direct in Rinascita Digitale. Watch the video!

Rinascita Digitale is a talk show in direct on the web site rinascitadigitale.itFrom 16th March until the end of April, live on Rinascita Digitale there will be interventions by some of the most illustrious professionals, experts and researchers in the field of Italian economic and social structure with a free, non-stop training session. The themes treated will concern the development of businesses and financial management, smart working and ...

More 24/04/2020

video of the interview with Filippo Berto on AdnKronos Economia

Filippo Berto is interviewed on Adnkronos: "We are close to our customers also online"

During the recent health emergency caused by the spread of Covid-19, Filippo Berto decided to temporarily interrupt the normal activity in the BertO showrooms and to offer consultancy entirely online taking advantage of all the digital technology which the society normally uses, especially with its foreign customers. Adnkronos, the authoritative news portal, has dedicated a video article to BertO’s business strategy: always at the side ...

More 22/04/2020

The Dee Dee sofa by BertO in the magazines The Good Life and

The Dee Dee sofa is the protagonist of the new communication campaign in Living and The Good Life

Dee Dee is BertO’s innovative seating system, protagonist of the new communication campaign in the magazines The Good Life Italia and Living in Corriere della Sera. In the April 2020 issue, Dee Dee is proposed in the fabric version with ROCKAWAY pouf in leather. Dee Dee is realised with the most advanced technology and is the result of the combined work of the Castello Lagravinese Studio and BertO’s research and development team ...

More 20/04/2020

Review of the book of design THE SPIRIT OF 74 in DDN - BertO News

Read the review of the book THE SPIRIT OF 74 in the design magazine DDn

DDn, the prestigious design magazine, published a review about the design book The Spirit of 74: 74 key words to live happily the passion for your chosen profession. Here we report the article by Giulia Bruno in the unabridged version where, among the books about design, The Spirit of 74 was presented. Here is how to tell, in an original and captivating way, the story of BertO, a family-run business in Lombardy, which, 45 years ago in ...

More 15/04/2020

BertO at the centre of the new design revolution according to Design@Large

A real revolution is taking place.In our relationships, in our homes, in our way of life. And above all in the way of producing and selling goods. During the period of lock-down, societies of design like BertO continued serving and assisting their customers by consolidating the society’s digital culture. This is the theme considered by Elisa Massoni in the article "Lock-down and design societies. The secret is to use the Internet to your ...

More 14/04/2020

The new Dee Dee sofa by BertO, protagonist of the 2020 Collection in Corriere della Sera

The Dee Dee sofa by BertO, protagonist of the 2020 Collection in Corriere della Sera

The Dee Dee sofa is an innovative seating system which re-writes the rules of comfort and design, the undisputed protagonist of BertO’s 2020 collection. In the corner version with the ROCKAWAY pouffe in leather, proposed in the new BertO communication in the magazines Living and The Good Life, the Dee Dee sofa also has a space on the pages of the daily newspaper Corriere della Sera, where it is presented as an important innovation of the ...

More 10/04/2020

Discover the dream design Made in Meda by BertO in Corriere della Sera - News BertO

The dream design Made in Meda by BertO in the national daily newspaper Corriere della Sera

Filippo Berto, CEO of BertO, is an Ambassador of Made in Meda, deeply proud of the world Design Capital and of the presence of his society in this territory. Corriere della Sera dedicates an article to Made in Meda and to BertO, a society which has been realising original BertO designs in Meda, the world capital of Italian design, since 1974.BertO has been a point of reference in the world of excellent furnishing since 1974.But ...

More 09/04/2020

Design and new technology: interview with Filippo Berto on DDN

Design and new technology: read the interview with Filippo Berto on DDN Designdiffusion.com

Design and new technology: journalist Roberta Mutti from DDN interviewed Filippo Berto to find out how new technology can help a society overcome the difficulties caused by the health emergency in act during this period and what challenges these societies have to face.  Filippo Berto had decided, even before the regulation was passed, to temporarily suspend the activity in the BertO stores to face the health crisis. In this period, as in the ...

More 03/04/2020

Perfect fabrics for perfect sofas: BertO’s design of your dreams in the Italian daily newspaper Corriere della Sera

Perfect fabrics for perfect sofas: the design of your dreams by BertO in the Italian daily newspaper

Perfect upholstery makes a perfect sofa: this is the title of an article dedicated to interior design in Corriere della Sera on 2nd April. One of the most important and precious elements for a sofa is the upholstery.  The correct choice for the upholstery can have important consequences both for the design and the quality of your sofa and consequently the possibility to enjoy the characteristics and high-quality performance for many years. ...

More 02/04/2020

interview filippo berto nova sole 24 ore

Rebirth goes digital: an interview with Filippo Berto in “Il Sole 24 Ore”

Small, flexible, creative: rebirth goes digital. In the article published in Nova.Tech of Il Sole 24 Ore on Thursday 2nd April, Giampaolo Colletti interviewed Filippo Berto and other entrepreneurs to speak about the visions of new models based on technological innovation: the new challenges of global micro-brand, namely the SME and artisan businesses, compromised supply chains and stories to re-write. We are living through a middle-world. In ...

More 02/04/2020

BertO’s initiatives of solidarity reported in the newspaper “Cittadino di Monza e della Brianza”

BertO’s initiatives of solidarity in the “Il Cittadino of Monza and Brianza”

The newspaper Il Cittadino of Monza and Brianza publishes an article dedicated to BertO’s initiative of solidarity which describes the good actions of the society. During the present health emergency, the hearts of the inhabitants of Brianza have opened towards the numerous hospitals and health structures which are active in the front line in the fight against Covid-19.The journalist Chiara Pederzoli interviewed Filippo Berto and reported ...

More 14/03/2020

BertO donates 5% of their sales to the fight against Covid-19. The news is reported in the newspaper

Meda, Berto donates 5% of their sales to the fight against coronavirus. This is the initiative of the furnishing company which has seen an amazing increase in business over the last few years thanks to technology, social networks and the Internet.  This is the opening phrase of the article published in Il Giorno on Wednesday 11th March and signed by Fabio Lombardi. This follows the decision made by Filippo Berto to temporarily suspend the ...

More 14/03/2020

Filippo Berto anticipates the decisions of the Italian Government. Read his interview !

Filippo Berto anticipated the Government’s decision regarding safety during the serious health emergency caused by Covid-19. His decision, shown in a video which can be seen here, was to close the stores and temporarily suspend the activity carried out in the showrooms. His words reached the editorial staff of Il Fatto Quotidiano and the journalist Andrea Tundo decided to interview him.  "A simple but painful decision aimed at ...

More 12/03/2020

Made in Meda, the world capital of Italian design as told by BertO in Corriere della Sera

Made in Meda, the world capital of Design as told by BertO in Corriere della Sera

Made in Meda, when does design become a dream design?This question was answered by Filippo Berto, the collaborators of his society and the research and development team who work side by side with Art Directors to create the best design to be realised in the city which is well-known for design. Wherever in the world people speak of Design, very often the true capital in this sector– historical, cultural and productive- is not mentioned. ...

More 11/03/2020

Interview to Filippo Berto Made in Meda newspaper Il Giorno

BertO: the style Made in Meda in “IL GIORNO”

BertO, Italian style on the Internet: "We have opened our doors to the world".With these words Filippo Berto started his long interview with the journalist Cosimo Firenzani which was published in the newspaper IL GIORNO."Many years ago we decided to open our doors and to share our work. This was a necessary step to take if we wanted to tell of the richness of our work and the strength of our territory. Now, if I look back over the last two ...

More 09/03/2020

The design Made in Meda by BertO on the Business&Gentlemen

The design of your dreams Made in Meda by BertO is representative of the new way of living in your home and it complies with the needs of modern families.  Business&Gentlemen have dedicated an article to the town of Meda where BertO chose, back in 1974, to found its society and where today it plans and produces an exclusive design for contemporary furnishing schemes.  The Design of your dreams by BertO is at the base of the entire new ...

More 03/03/2020

BertO attends the third edition of Hospitality Sud

BertO attends the third edition of Hospitality Sud, the trade fair dedicated to supply and services for operators in the field of hospitality. The third edition was held in Naples on the 25th and 26th February 2020 at the prestigious location of the Stazione Marittima.HospitalitySud is the only appointment in the South for operators in the world of Hotels, Restaurants and catering. The world of hospitality has always been of great interest to ...

More 26/02/2020

BertO & RiFRA: a day dedicated to design in Milan

BertO and RiFRA have pleasure in inviting you, together with some of their special customers, to spend an exclusive afternoon in the beautiful RiFRA Store in Milan, in Corso Giacomo Matteotti 1, on 20th February from 16.00 to 21.00. You will have the chance to discover our special setting planned specially for this occasion with the aim of creating a unique, exclusive environment together with RiFRA kitchens.  There are three good reasons to ...

More 20/02/2020

The BertO campaign for Living Corriere della Sera, February 2020.

BertO’s publicity campaign for Living in “Corriere della sera”, number 2 / 2020, has as its protagonist the Time Break modular sofa, upholstered in Navona fabric in the colour salt and pepper from the BertO Textile Collection. Time Break is the leading model in the BertO collection and is the sofa which is most appreciated by the designers who work with us. Its structure in steel and solid wood is specially studied to make the ...

More 15/02/2020

The BertO case reported in the book ReStartup by Arrigo Panato

Filippo Berto talks about the BertO case study in an interview which features in the new book by Arrigo Panato: ReStartup – entrepreneurial decisions which can no longer be postponed, published by Egea.ReStartup is addressed to the SMEs that are re-designing their societies and the sector in which they operate, just as if they were in the start-up phase, starting however right from their history and traditions. Often the SMEs who feel the ...

More 29/01/2020

The book THE SPIRIT OF 74 in the Italian newspaper IL GIORNO

Filippo Berto and the book THE SPIRIT OF 74 in the newspaper Il Giorno

In the newspaper Il Giorno, Fabio Lombardi reviews the book THE SPIRIT OF 74 by Filippo Berto through some of the key words which make up the book and which tell the story of the company. It starts with the word "Father" and finishes with the word "Love". Together with Filippo Berto, about fifty of the company’s collaborators, people who normally work in the production and sale of the armchairs and sofas, have contributed to the ...

More 27/12/2019

sofa dee dee living magazine corriere della sera

The Dee Dee sofa made by BertO in an article headed "Winter Melody" in Living Corriere

The Dee Dee Sofa by BertO is the protagonist of an article dedicated to the winter mood published in the December 2019 issue of Living. Living chose to portray the coldest season of the year by publishing an article focusing on design and for this they chose the outstanding Dee Dee sofa from the BertO collection to achieve one of the environments which best represent the contemporary style and the colours which best suit domestic life in the ...

More 05/12/2019

Filippo Berto at the Università Cattolica in Milan

Filippo Berto in the lecture hall with students in the Università Cattolica in Milan

Filippo Berto returns to the lecture hall in the Università Cattolica in Milan to meet the students of Professor Chiara Giaccardi (Sociology and Anthropology of the Media) and of Professor Mauro Magatti (Social and Economic Processes of Contemporary Capitalism).Contemporary transformation, through the analysis of categories which allow us to interpret this transformation, make us ask ourselves about not only the aspects which have ...

More 02/12/2019

Filippo Berto at the University Ca' Foscari for the course on International Management.

Following his previous experiences in this university, our CEO Filippo Berto comes back to inspire the students in the course of International Management at the University Ca' Foscari thanks to the collaboration and friendship which binds our company with this important Venetian university complex. Following the theme focusing on the internationalisation of services – an important theme in the current academic year - the ...

More 23/11/2019

BertO in Corriere della Sera: the Design of your Dreams is Made in Meda

In Corriere della Sera on Tuesday 15th October there was an article headed “Meda Design Capital, the magic city where the Design of your Dreams comes true”. BertO is the company which represents the Design of our Dreams Made in Meda, the company which is able to transform beautifully made furniture into a highly sophisticated project of interior design thanks to the experience, competence, materials and research carried out ...

More 15/10/2019

BertO Italian case study according to Google

Google: BertO an Italian success story for digital transformation

BertO is a case study and a successful Italian example for digital transformation. The first to support and recognise BertO as a case study in digital transformation was Google, the American colossal that, through the Italian division and the parent company, had a lot of important things to say about the growth of BertO.Growth and Development: these are two words often used by Filippo Berto to describe what has happened over the last few ...

More 02/08/2019

Filippo Berto in the workshop “Companies which Grow” organised by Confartigianato Veneto

Companies which grow: BertO and Grafiche Antiga at the Confartigianato workshop in Foscarini

"Companies which grow": this is the title of the workshop in which Filippo Berto participated on Wednesday 27th July 2019 in Marcon, Veneto. Organised by Confartigianato Imprese Veneto, conducted by Professor Micelli and held in one of the Made in Italy design societies in Foscarini, the workshop, which involved various entrepreneurs and companies from the North East (mainly Grafiche Antiga), was based on themes regarding company ...

More 18/07/2019

Filippo Berto participated in the Big data and IoT congress in Milan

On Thursday 24th January Filippo Berto took part in the congress DAI Social Internet of Things: digital communication in the era of big data and IoT, organised by Professor Epifani in Milan.The event is part of the project “DAI - Digital Awareness Improvement Conversations on Transformation” which has the aim of looking more deeply into the most important themes regarding digital transformation from big data to artificial ...

More 24/01/2019

International Management: Filippo Berto at the Università Ca' Foscari in Venice

Filippo Berto took part in the course of International Management held by Professor Stefano Micelli at the Università Ca' Foscari in Venice.The aim of the course was to give students an idea of the main instruments necessary to launch a society on the international scene, paying particular attention to the priority of the Italian manufacturing system, mostly composed of small and medium businesses. In this context the contribution ...

More 22/11/2018

web marketing small medium enterprises case study berto

Book | The BertO case in the third edition of Web Marketing for the PMI by Miriam Bertoli

The manual of Web Marketing for the PMI by Miriam Bertoli has reached its third edition. We announced the release of the book in 2012, when the world was different, and our society too. Crowdcrafting and BertoLive didn’t exist and neither did our new BertO Salotti showrooms in Turin and Noventa Padovana. This third edition of one of the best sellers in the chain of Digital Marketing published by Hoepli, guides the reader step after step ...

More 30/10/2018

New Jimmy sofa with high steel feet berto salotti Collection

Welcome to Jimmy, the new sofa with high, steel feet.

The new Jimmy sofa with peninsula and metal feet makes its entrance into the BertO 2018 Collection.Together with the modular sofas in leather and fabric which best confer the idea of comfort and exclusivity, Jimmy stands out for its light, delicate form. The metal feet, 8 cm high, support the perfect proportions of the structure and the seat cushions, padded with polyurethane foam and upholstered with soft quilted goose down. The depth of the ...

More 05/07/2018

Francesco Cancellato presents "Né sfruttati né bamboccioni" 27/6 @ BertoLive

"Né sfruttati né bamboccioni. Risolvere la questione generazionale per salvare l'Italia". Neither exploited nor spoilt babies. Solving the generation gap to save Italy.This is the title of the latest book by Francesco Cancellato, director of Linkiesta and a familiar face in the BertoLive evenings in Meda (he interviewed Stefano Micelli during the presentation of his book Fare e Innovare).Edited by Egea and published at the ...

More 14/06/2018

Ribot sofa in water-repellent nubuck leather

Why the Ribot sofa in nubuck leather is practical and resistant

If the new Ribot sofa in nubuck leather were a video pill #WhyBerto could be just this: Because the Ribot sofa in nubuck leather looks delicate but in fact it is not delicate at all. This sofa, which has astutely combined comfort with a soft embracing design, is enriched with soft, elegant upholstery which it presents to the world with an irresistible style. The upholstery in nubuck leather is from the Blonde Collection and is ...

More 28/05/2018

Nemo sofa bed in water repellent Blonde nabuk leather

Nemo sofa bed in Nabuk leather

Nemo sofa bed in leather is elegant, modern and comfortable, presented in the new 2018 Collection of sofa beds for everyday use with exclusive upholstery in nabuk leather in the umber colour.Its main characteristic, that of being both a “real” bed and a “real” sofa, remains unchanged while the best technology in ergonomic, innovative padding have made Nemo a comfortable, welcoming sofa with nothing to envy of ...

More 09/04/2018

BertO receives the Radical Green award 2018

BertO receives the Radical Green award- GREEN WEEK 2018

Every year the Festival of Green Economy in Trento assigns a prestigious award to entrepreneurial enterprises which have undertaken the path of sustainability, also cultural. The 2018 edition assigned awards to entrepreneurs who have developed a particular approach to sustainability, so becoming little-big examples of how economy can and does develop values and significance. There was the entrepreneur who proposed to change the aspect of his ...

More 13/03/2018

BertO sofa beds: a new collection for day and night

The new BertO 2018 Collection presents six new models for the living room, the guest room or the holiday home: a range of new double and single sofa beds which can also be personalised in the details and the upholstery. They are extremely comfortable thanks to the use of new technology for the padding, to the new upholstery which caresses your skin and to the use of the best mechanism, all of which guarantee you a restful night's sleep. The ...

More 27/02/2018

Loro Piana Interiors in the BertO Fabric Collection

Loro Piana Interiors, an internal line within the society of the same name and leader in the production and distribution of high quality natural fabrics such as wool, cashmere, silk and linen, proposes numerous collections dedicated to the furnishing sector, produced specially for those who recognise and appreciate the quality of the Loro Piana brand.Loro Piana Interiors furnishes homes with the same elegance with which it dresses men and women, ...

More 20/02/2018

New armchair beds models Flora and Dafne

The new armchair beds from the BertO Collection have been designed to provide a spare bed without losing the exclusivity of a unique product. Elegant and practical with a space for a pillow, the structure in solid wood and a simple mechanism to transform it into a bed, the Dafne armchair bed can be personalised both in the details and the upholstery. The electro-welded base with interwoven elastic straps guarantees perfect comfort for both day ...

More 26/01/2018

BertO in Noventa Padovana (PD): new opening on 13th January 2018

BertO is about to open the forth single-brand showroom in Noventa Padovana on Saturday, 13th January 2018, from 10.00 to 12.30 and from 15.00 to 19.00.Placed in a new and exclusive location with the best products out of the BertO Collection, the BertO showroom is easily accessible from the provinces of Padua, Verona, Vicenza, Venice, Treviso and even from Friuli Venezia Giulia and Trentino Alto Adige.You will find the newest models created by ...

More 11/01/2018

Bed Chelsea. A new vision of comfort

The new bed Chelsea with high feet offers a completely new style for the bedroom thanks a unique proposal with a strong character.The bed Chelsea is prototyped and produced in the BertO laboratory in Meda and is able to guarantee an exclusive night sleep thanks to a high padded headboard enriched with precious tailoring details and fixed on the thin bed base obtaining a perfect geometrical balance.The headboard is slightly reclined for a ...

More 03/11/2017

Riff, the new coffee table made by BertO

Riff, the new coffee table that combines the elegance of the Italian design with the traditional artisan production of the Brianza; it is the new products created by BertO for private customers and contract solutions. Riff is made of a combination of natural material, like the marble top, and technological manufacture like the powder embossed or the polished chromed finishing of the legs.The coffee table Riff is perfect for any furniture ...

More 10/10/2017

Armchair Hanna. New Collection

BertO is happy to present the new armchair Hanna with solid wooden frame, an original design signed by Alessandro Castello and Mari Lagravinese.The visible frame made of Canaletto walnut supports a mono-block seat of polyurethane foam, with fabric or leather cover available.What is its main peculiarity? An original design, a high technology comfort to perform in the most sophisticated and unique interior projects. Hanna becomes an iconic ...

More 08/09/2017

CasaFlora and Sofa4manhattan in the Monocle Travel Guide dedicated to Venice

The MONOCLE Travel Guide Series - Venice edition- celebrates the maritime city and offers some referenced advices that regard the most exclusive shops where you can go shopping in the search of design, culture, Made in Italy and beauty. On page 021 it is possible to read a precious advice as for a beautiful hotel in San Marco where you can spend the night.Pictures show modern interiors with high decorative values, modern bedrooms where nature ...

More 11/08/2017

The sofa Meda in the magazine INTERNI

Meda is the new convertible sofa designed by Giulio Iacchetti for InternoItaliano and produced by BertO: it was the main protagonist of the last edition of FuoriSalone in Milan.Right on this occasion Guido Musante publishes an article for the magazine INTERNI, at the newsstand during May, and defines the sofa Meda “a new chapter of the experimentation carried out by Giulio Iacchetti that regards the relation between designers and ...

More 07/08/2017

Stage, the new coffee table made by BertO

The new front sofa coffee table Stage is the main protagonist of the new BertO Collection which is characterized by a high level of customization. Either in the center of your living room or in combination with the coffee tables Riff and Circus or even as the main protagonist of a larger project for hotel contract or welcome areas, the coffee table Stage shows harmonious and defined lines but with some precious details that make it a unique ...

More 01/08/2017

Mike a new accessory for the living area

Mike, the TV cabinet made by Bert

BertO enriches the furniture proposal for the living area with the TV cabinet Mike; it is designed and produced to support all technological devices in your flat, from the record player to the TV.The top is made of black tinted glass and glued on the structure a special with UV rays treatment.The structure is made of laminate poplar wood and thermo-treated oak, either with matt or polished finishing available.The TV cabinet Mike is available ...

More 07/07/2017

LaMadrid in the BertO Textile Collection

LaMadrid is an internationally renowned Spanish textile editor.Two famous brands belong to the group: Güell LaMadrid, born in the ‘70s, and Les Créations de la Maison, born in the ‘80s.All LaMadrid Collections can satisfy sophisticated and refined furniture requests and decorations: the absolutely high quality interior design, the precious quality of the materials and the iconographic research for style make this company ...

More 29/06/2017

New Collection. New Vision.

The New Collection was previewed during the exhibition “Salone del Mobile 2017” and defines a real turning point as for furniture proposals and BertO Company as well. In order to make the BertO Fine Upholstery Tailoring famous all around the world, BertO offers a new way of enjoying your relax and the chance to get a unique piece of furniture entirely handmade in a laboratory. The defined and iconic design is totally produced thanks ...

More 24/05/2017

CURTAINS FOR YOUR HOUSE: the new custom made service by BertO

The BertO Fine Upholstery Tailoring offers a new, exclusive service: custom made curtains, either for indoor or outdoor, personalized up to the centimeter, produced by using the best technologies and out of the best brands on the market.There will be uncountable combinations available.Thanks to a forty years long experience and a precious cooperation with famous companies and brands, the architects Carlo Riva and Fabio Asnaghi are at your ...

More 10/05/2017

Filippo Berto at L'aria che tira on La 7 italian tv

Filippo Berto at “L'ARIA CHE TIRA” broadcasted on LA7

On Saturday, 22nd April 2017, Filippo Berto was interviewed during the program “L’aria che tira” broadcasted on LA7 and presented by Myrta Merlino.The aim of the program is to explain and analyze politics and economics that are closed to the daily life.Meda, and generally speaking the furniture district of Brianza, was the main focus of a reflection that involved many companies in our field and that happened thanks to a service ...

More 28/04/2017

Stefano Schiavo presents his book Maker at BertoLive.

Stefano Schiavo presents #Maker on 19th May @ BertoLive.

Stefano Schiavo presents his book on 19th May: #Maker. What do companies expect from the digital artisans?Together with him, seated on the Sofas #BertoLive Collection, there will be even Gaia Segattini (Vendetta Uncinetta), Patrizia Bolzan and Marcello Pirovano (Tecnificio).Even by growing and changing the forms, the makers’ phenomenon is subjected to the contamination from events, new projects and visions.How do companies relate with this ...

More 24/04/2017

Filippo Berto takes part in the presentation of Manifattura Milano

Filippo Berto at the presentation of “Manifattura Milano”

On Thursday, 13th April 2017, Filippo Berto took part in the presentation of the program “Manifattura in Città” promoted by the Municipality of Milan, as a representative of Innovazione by Apa Confartigianato Imprese.“Manifattura Milano” is the name of the long-term project the Municipality of Milan promoted in order to create a “Modello Milano“(Milan Model”), that allows the town to become a ...

More 18/04/2017

BertO for Casa Flora Venice

Casa Flora is an exclusive design residence located right in the heart of Venice and just near Piazza San Marco.The official opening took place on 23rd March and now Casa Flora is opened to all visitors coming from all around the world that would like to live Venice as a Venetian does.Together with Design-Apart that has organized the important network of artisans, interior designers and Made in Italy producers, BertO has realized the project of ...

More 07/04/2017

BertO and INTERNOITALIANO present MEDA at FuoriSalone 2017

BERTO + INTERNOITALIANO at Milan Design Week 2017

A new challenge for BertO Fine Upholstery Tailoring that, on the occasion of the Milan Design Week 2017, will meet an exceptional partner: INTERNOITALIANOFilippo Berto and Giulio Iacchetti for MEDA, the new convertible sofa that does not deny its origin from Brianza but actually pays an homage to the hometown, Meda. The sofa is going to become an icon that is able to transform your living area according to your favorite combination.Discover MEDA ...

More 29/03/2017

Architect and Upholsterer: Filippo Berto takes part in a meeting in Made In Expo

CITA - Consociazione Italiana Tappezzieri Arredatori – has organized in Made in Expo a meeting whose title is “ARCHITETTO E TAPPEZZIERE IN UN GIOCO VINCENTE VERSO UNA NUOVA ERA” (“Architect and Upholsterer in a successful union towards a new era”).The program of the meeting was about some specific themes in order to investigate the relationship between minds and hands: it was about an intense debate between ...

More 09/03/2017

The BertO case at the University of Padua.

Filippo Berto describes the BertO case at the University of Padua by telling his experience to the students attending the Marketing Course held by Professor Marco Bettiol (the first guest #BertoPresenta with his book “Raccontare il Made in Italy”).Starting from his beginnings Filippo Berto points out the “keys to growth” of the company is managing today: identity, values, and story.The ability to create a recognizable ...

More 06/03/2017

Filippo Berto meets the finalists of Botteghe Digitali

The final step of the selection “Botteghe Digitali” - the format is at its second edition - took place on Friday, 24th February, in Mestre.The project “Botteghe Digitali” was created by Banca IFIS Impresa, Stefano Micelli and Marketing Arena and its aim is to select and introduce four artisan companies to a digitalization path. During the first out of the two final days Filippo Berto was invited to describe his own ...

More 24/02/2017

Waterproof Nabuk leather Blonde

We are really proud to present you a new entry in the collection BertO Leathers and Fabrics: Blonde, our soft and smooth Nabuk leather - vat dyed, natural and, above all, water-resistant.Thanks to Blonde we can offer exclusive high quality leather to everyone who cares about use and age signs.The Nabuk leather Blonde comes from European coats, it has 1.2 mm. thickness, an average size of about 6 sqm. and a soft, two-colored aspect.Thanks to a ...

More 22/02/2017

Filippo Berto takes part in the meeting “Traiettorie di sguardi”

This meeting, whose title is “Il senso del lavoro” (“The meaning of work”), takes place inside the 10th edition of “Traiettorie di sguardi” and is about a debate among young people, businessmen, professors and the associations’ world.Special guests:Patrizia Cappelletti – Major of Sociology at the Università Cattolica of MilanGiusy Brignoli – Responsible for the project of social ...

More 17/02/2017

Values, business, ethics, team: we will talk about it on 18th March by #BertoLive

BertO and Casa Imbastita Campus set up a “FormAttivo” (“Active training”) event:VALUES, BUSINESS, ETHICS, TEAM. How to be successful on the market during the economic recession. On 18th March 2017 a “FormAttivo” event will take place @ #Bertolive with the cooperation of Casa Imbastita Campus.We will meet the magistrate Salvatore Vella, two businessmen Mauro Baricca and Demetrio Pisani (Casa Imbastita ...

More 13/02/2017

#WhyBerto broadcast on Radio Rai 1

On Monday, 30th January, Filippo Berto took part in the radio program Eta Beta and he explained the video campaign #WhyBerto.The program was about the digital theme.In the program held by Massimo Cerofolini the guest of honor together with Filippo Berto was Marco Montemagno.Three main themes were discussed during the conversation:- How to become the creator of your own business- How to take advantage of Internet resources - quite often free ...

More 01/02/2017

Video Campaign #WhyBerto 2017

The first news of this year is the launch of the new video campaign #WhyBerto 2017: six new video clips will show you some detailed reasons why you might choose the sofa Joey, the sofa Johnny, the armchairs Emilia and Vanessa, the coffee tables Circus, the tables Ring and the chairs Judy. #WhyBerto is a video format created by BertO in 2011 whose aim is to supply our potential customers some good reasons to purchase a sofa, an armchair or a bed ...

More 10/01/2017

Denim fabrics for bertolive sofas collection

Denim fabrics in the BertO Textile Collection.

We have created a new opportunity to dress up your sofa, your armchairs, poufs or beds: a wide range of denim fabrics made of 100% cotton exclusively produced by Berto Industria Tessile from Bovolenta. As strategic partners during the co-creation of Vanessa4newcraft, Berto Industria Tessile has enlarged the collection of fabrics which are not only used in the fashion market but recently even in the furniture field.All products in the Collection ...

More 22/12/2016

Vanessa and Emilia armchairs with high seat back capitonnè finishing

Armchairs Emilia and Vanessa Capitonné. Collection 2016.

They are present in the Collection 2016 and inspired by our upholstery tradition: the armchairs Vanessa and Emilia Capitonné provide a new modern look for your living room with unique and original solutions.The armchair Vanessa with backrest with Capitonné finishing has a modern design with soft and comfortable sizes.The Capitonné finishing on the backrest offers a comfortable support to your shoulders and is perfect either ...

More 21/12/2016

Welcome to #BertoLive

#BertoLive is the new project made by BertO. It’s a place where design is alive and becomes a real experience to live. And there is much more to say.#BertoLive means a lot of things to us: it’s an idea that connects all five senses, a place dedicated to our passions, a place where things happen and a new way for us to grow. Every single day.#BertoLive is also a collection of products inspired by music. We have produced the sectional ...

More 07/12/2016

Society bed sheets dress the BertO Collection of beds

The Collection Society dresses our BertO beds.

he BertO Fine Upholstery Tailoring and the brand Society Limonta are working together for the first time to offer a new approach to your night sleep and to the bedroom look as well.Society Limonta produces bed linen made by natural and precious materials such as cachemire, cotton, silk and linen. Every item is garment dyed and treated as a unique, single article: that is exactly what happens with our custom made beds by BertO.The result of this ...

More 01/12/2016

Dining Table Ring: Collection 2016

The latest news in our Collection 2016 is the dining table Ring, the first fine tailoring table produced by BertO.The great challenge of our company finds its natural way in a complete proposal for the dining room which is the most important room in everyone’s flat.Every single detail of the table is an exclusive design by BertO Design Studio and produced in our laboratory in Meda: its look reminds to the natural elegance of BertO’s ...

More 07/11/2016

If Eric Schmidt writes an article on Repubblica and mentions BertO as an example

On 24th October 2016 the Italian newspaper Repubblica published an article signed by Eric Schmidt (CEO by Google) on the insert “Affari & Finanza” entitled “La rivoluzione targata web – E Google fa crescere l’economia del pianeta” (“The web revolution – And Google improves the economy of the planet”).Eric Schmidt (CEO by Google – Mountain View, California) explains in this article ...

More 26/10/2016

Collection 2016: sofa Johnny with monoblock frame

The new sofa Johnny with its monoblock frame is one of the greatest news we present in our Collection 2016.Thanks to its solid and soft frame the sofa Johnny is absolutely different from all other proposals as for taste and functions.Highly innovative technologies provide an extremely high and soft comfort to this sofa and satisfy the most demanding requests of our customers. This sofa is available in the version “Sport” with low ...

More 20/10/2016

BertO is proud to present his first proposal for the dining room: Judy and Ring.

We have recently presented our Collection 2016 and there is some news we would like you to be part of: new technologies as for padding, a new design and a complete furniture proposal for your rooms.With the chair Judy and the tables Ring BertO is proposing the best offer to furnish your dining room with products entirely created and produced by Berto Fine Upholstery Tailoring.Design and feature of these products are selected with the same ...

More 27/09/2016

Sanderson Fabrics in BertO Textile Collection

Sanderson is a textile firm founded by Arthur Sanderson in 1860.The high quality products and the constant research for new materials and style made this firm one of the most famous and important brands in the textile world. Their collections have been selected to furnish even Buckingham Palace.The Sanderson decorative style has become an icon all over the world and it is recognized as SANDERSON STYLE everywhere: cotton and linen fabrics for ...

More 20/09/2016

BertO International Case Study at Cattolica University

BertO at the Executive Master in Strategic development of small and middle companies

“CENE CON L’IMPRENDITORE” (Dinners with businessman”) is an important part of the program promoted by the Executive Master of “Sviluppo Strategico delle PMI”.ALTIS – “Alta Scuola di Impresa e Società” - of the Università Cattolica in Milan addresses to businessmen and partners that are involved in the management of a company.During the events “CENE CON ...

More 16/09/2016

Joey sectional sofa with removable and versatile chaise longue

Joey sofa. Collection 2016

The sofa Joey with removable chaise longue is the first great new entry of the Collection 2016 that we have recently presented.Thanks to its structure and possibility of personalization the sofa Joey may easily turn into a sectional sofa: the removable chaise longue can be fixed either on the right or on the left side of the sofa. The hidden junction mechanisms are placed under the frame and allow the chaise longue a firm connection to the ...

More 12/09/2016

vanessa4newcraft in the magazine DDN - N. 223

Vanessa4newcraft: collective craftsmanship in the magazine DDN - N. 223

The section “CRAFT & TECHNOLOGY” of the magazine DDN – n° 223 is dedicated to the special crowdcrafting day at the exhibition New Craft in Milan. It was exactly during this event in June that we realized our armchair VANESSA4NEWCRAFT. The above mentioned section is a clear expression of the spirit that animated our crowdcrafting project vanessa4newcraft and even the previous ones: crowdcrafting means collective ...

More 09/09/2016

BertO Collection 2016

The New Collection 2016 has been created by thinking about one idea: “Become the designer of your own comfort”. We listened to our customers’ needs and we have created a new collection that can satisfy all their needs: Joey sofa with removable chaise longue and Johnny one-piece soft seat sofa; two new armchairs, Vanessa Capitonnè and Emilia Capitonnè belong to this collection. And above all an amazing ...

More 17/08/2016

BertO special box to create your own furniture project.

BertO special box: a new tool at your disposal to create your own furniture project.

Starting from today in our BertO’s showrooms you can find a special tool box that gives you the chance to create every single furniture project totally custom made, as for interior furniture and hotel contract.In our BertO tool box you can find a huge variety of materials, finishing and details to combine for exclusive settings: marbles, lacquered woods, decorative stitches or leather, fabric or gros grain profiles, velvets and ...

More 08/08/2016

Circus coffee tables Collection

Our idea about the coffee tables Circus is to offer you a collection of sophisticated accessories for your sofa. Our Collection of coffees tables Circus perfectly fit into your living area, by side or in front of your sofa, and it is available in three different finishing and sizes: Ø 58 x 50 H cm., Ø 75 x 50 H cm. or Ø 100 x 35 H cm.The coffee table Circus is with marble top aus Marquinia, Black and Gold or Carrara ...

More 29/07/2016

Filippo Berto: Google Ambassador in Dublin

The mission of the Google program “A Growth Engine for Europe” is to provide available technology and support to help millions of people and firms developing their presence online, by creating a unique European digital market.Matt Brittin, president of EMEA Business & Operations, defined the program as follows:The web is at the heart of economic growth and we have been investing in helping businesses, entrepreneurs, non profits, ...

More 25/07/2016

.exnovo in our online shop: design lamps made with 3D print

We are happy to present a new collection of modern and highly technological accessories to light up your living area or your bedroom: the new design lamps made with 3D print by .exnovo.Starting from today a selection of the best products made by the firm from Trentino is available online. Among them you can find:- the Affilia lamp created by Alessandro Zambelli and rewarded for many prestigious prizes: “Premio per l'innovazione ADI Design ...

More 14/07/2016

VANESSA4NEWCRAFT: the video of our crowdcrafting session.

Our crodwcrafting session in now a video online: it is about the most important moments, the working atmosphere, the contribution of 306 hands that allowed us to realize our vanessa4newcraft on 7th June, in the wonderful location of the exhibition New Craft, held by Stefano Micelli, for the XXI Triennale in Milan.We have recorded everything happened during that day: the arrival of King Flavio and Filippo Berto early in the morning, the ...

More 02/07/2016

Filippo Berto takes part in the meeting held by “Archivio della Generatività Sociale

L’Italia Generativa. BertO case study at Istituto Luigi Sturzo in Rome

On Tuesday, 21st June, at 5.00pm Filippo Berto will take part in the meeting “L’Italia generativa. Logiche e pratiche del paese che genera valore” (Generative Italy. Logics and practices of a generative country) to describe the BertO case study.We have already cooperated with “Archivio della Generatività Sociale” and this meeting will involve businessmen and artisans from all over Italy, volunteers and public ...

More 20/06/2016

#BertoPresenta: Italiani di Frontiera by and with Roberto Bonzio

We have invited Roberto Bonzio on Thrusday, 23rd June, in our showroom in Meda. There will be the interactive and multimedia presentation of his book Italiani di Frontiera.He is a curious journalist and has worked for many years at Gazzettino, Il Giorno and Reuters. In 2013 he won a special prize “Cafoscarino dell’anno” promoted by Venice University and in 2014 he got a nomination among the Italian Digital Champions – ...

More 16/06/2016

Filippo Berto takes part in the meeting “Italici: nuovo commonweakth per le imprese italiane”

On Monday, 13th June, Filippo Berto takes part in the meeting held by Globus et Locus, Voices from the Blogs, CSIL - Centro Studi industria leggera, Centro AltreItalie and Edimotion.During the last few years the Chamber of Commerce Monza and Brianza together with its president, Piero Bassetti, (Globus et Locus) has been analyzing this important theme, that is Italics: a new global community of 250 million of people all around the world (a larger ...

More 13/06/2016

Company Storytelling: Berto at the Open Design Italia 2016

Company Storytelling: Berto at the Open Design Italia – Edition 2016

Filippo Berto takes part in the meeting Open Design Italia 2016. This event was born in 2010 with the aim of promoting our design and production: a special attention to the short production chain and to the new cooperation among designers, companies and artisans.The Edition 2016 is the ideal meeting place for international talents: designers, makers, artists, artisans and small companies can find a new service point for development, product ...

More 09/06/2016

Three hundred and six hands to realize vanessa4newcraft

A celebration of the new way of working, a special attention the old upholstery tradition.A combination between tradition and innovation, from generation to generation, every single laboratory with its experience.A whole working day at the Cathedral @ Fabbrica del Vapore where the exhibition New Craft is taking place.What an amazing feeling, what a challenge! All people together for our vanessa4newcraft.All this happened yesterday!We met ...

More 08/06/2016

vanessa4newcraft the crowdcrafting event made by BertO

vanessa4newcraft: the third crowdcrafting project made by BertO

VANESSA4NEWCRAFT is the third crowdcrafting project made by BertO.On 7th June 2016 we will realize all together our armchair Vanessa with denim capitonnè cover at the Exhibition New Craft – XXI Triennale in Milan. This exhibition is held by Stefano Micelli and will take place until 12th September 2016.The exhibition New Craft is inside the “Fabbrica del Vapore”, a very important place for all of us: it represents the new ...

More 31/05/2016

Narration of Made in Italy at New Craft

On 27th May there will be the meeting “Narration of Made in Italy” @la Fabbrica del Vapore by the exhibition New Craft – XXI Triennale in Milan.Stefano Micelli will describe this exhibition to the students of Master in Digital Architecture and Master in Digital Exhibit attending the University IUAV in Venice.Thanks to new didactic methods and new educational training the technical-scientific education is deeply getting back ...

More 27/05/2016

#BertoPresenta: "Fare è innovare" by Stefano Micelli in Meda

Stefano Micelli presents his book in Meda at our BertO Showroom, one of the most important firms the author describes in his book “Fare è innovare” published by Il Mulino.Stefano Micelli is our first guest for these new meetings #Bertopresenta, where we invite business men, friends, customers and politicians to discuss about the main themes of our artisan tradition combined with innovation and development of PMI.Stefano ...

More 25/05/2016

Manufacture 4.0 and the BertO case study in Treviso

The BertO case study is the focus for our first meeting (out of five) entitled “Manufacture 4.0”.“Confartigianato Marca Trevigiana Formazione srl” together with “FabLab Treviso” and in partnership with the Chamber of Commerce Treviso and EBAV promoted this event to get companies closer to the great opportunities of the digital world.Andrea Bacchetti (Università degli Studi Brescia), Paolo Manfredi ...

More 24/05/2016

#WhyBerto in the book "Fare è Innovare" by Stefano Micelli

The book “Fare è Innovare” by Stefano Micelli has been recently published by Il Mulino. After the great success of the book “Futuro Artigiano” the economist and professor at the University Ca’ Foscari in Venice suggests a new way of considering our artisan world which must be focused on the present time. He describes the story of some famous companies which are characterized by innovation and business ...

More 04/05/2016

Book | The BertO case study in the book by Chiara Alessi DESIGN WITHOUT DESIGNER

With Design without Designer, Chaira Alessi, an authoritative journalist and essayist, through the scene of contemporary design both in Italy and abroad, faces a new current theme, that of the obsolete designer who does everything by himself, alone against the world. The revolutions and the movements throughout the world which affect manufacturing, distribution, societies and communication end up by reducing the confines ...

More 28/04/2016

Kingdom armchair in denim made by BertO and Berto industria tessile

BertO about the Kingpins Show in Amsterdam and the Kingdom armchair in denim

BertO Fine Upholstery Tailoring, together with Berto Industria Tessile (unrelated to the previous) based in a small town near Padova manufactures high-quality workwear and home furnishing textiles, shirting and lastly our much-loved denim. Both companies were present at the Kingpins Show in April 2016, for those who - Lives, Knows, Loves Denim. BertO, for this special occasion brought their exclusive Kingdom armchair upholstered in what ...

More 27/04/2016

BertO Experience at IED in Cagliari

Filippo Berto takes part in the Design Management course in Cagliari, held by the IED Director Monica Scanu, to describe his experience as an Italian businessman and the story of his firm.The Interior Design and Product Design students are present.It is a great chance for these creative young people to talk about our working field: the perfect mix of creativity, communication, new technologies, tradition, peculiar characteristics and ...

More 19/04/2016

BertO at the exhibition New Craft - XXI Triennale in Milan

New Craft: BertO at the XXI Triennale in Milan

The exhibition New Craft, held by Stefano Micelli, is taking place in Milan from 2nd April to 12th September 2016 within the “Fabbrica del Vapore” at the XXI Triennale.New Craft is the ideal meeting place for artisan capacity, technological innovation und design.In his book Stefano Micelli perfectly describes these new values: by using design and new technology a new generation of artisans is able to realize a large number of ...

More 30/03/2016

Villanova Fabrics in our BertO Textile Collection

The Villa Nova company founded in the nineties under the banner of the Romo group offer a fantastic selection of elegant fabrics and wallcoverings with original motifs. Villa Nova combines decorative soft fabrics and pleasant to touch make them ideal for covering any sofa modern or classic. Their Geneva Vintage Collection lends itself to both styles easily furnishing the living room with our most modern classic sofa, Callas; it combines very ...

More 07/03/2016

Sorbonne design bed. Atelier Collection

The Sorbonne bed from the BertO Atelier Collection came from the desire to create sophisticated and elegant décor. Sorbonne has a sartorial allure, obviously large dimensions, soft upholstery and exquisite details, representative of a Mediterranean influence.The combination of materials, impressive volumes, delicate shapes, and jewelry like details: make this bed unique and provide the very foundation of what can be completely ...

More 29/02/2016

Talk with Marion: our English speaking Customer Service online.

Marion will help you in choosing the ideal furniture solution for your flat: online but as if you were in our laboratories.Our English speaking BertO Customer Service online is at disposal of architects, private customers, shops, designers and friends that would like to know what is going on in our laboratories in Meda.In this way you will be supported in choosing a sofa, a bed, a sofa bed or an armchair or even in the production of a model ...

More 09/02/2016

C&C Fabrics in our BertO Textile Collection

C&C was founded in Milan in the ’90 but the story of the Castellini Family is long and important.You can buy our sofas or beds with a C&C fabric and immediately you are perfectly aware you are buying a high quality product.Linens, silks, cottons and cashmere of these collections are precious and rich materials, soft when you touch them and extremely elegant when you see them on your sofa: the natural beige nuances together with the ...

More 26/01/2016

Modern Armchair Vanessa, custom made. Discover how to customize it.

Vanessa armchair. Atelier Collection

We are happy to present you the Vanessa Armchair, the last born in the Atelier Collection with the aim to furnish the most exclusive locations.Modern and comfortable, Vanessa has been created by the BertO Upholstery Tailoring to decorate the contemporary spaces as well as the more classic ones. The design is characterized by curvy and regular volumes thanks to a non-deformable polyurethane foam padding made by the masters of BertO ...

More 14/01/2016

BertO in Eccellenze in digitale with Google

BertO on the new Platform Eccellenze in Digitale with Google

The new training platform “Made in Italy – Eccellenze in Digitale“ (“Made in Italy – Digital Eccellences”) is online and BertO takes part in it.The project was born during the first months of 2014 after a long development period with Ministero delle Politiche Agricole Alimentari e Forestali (MiPAAF), Unioncamere, University Ca’ Foscari, Fondazione Symbola and Espresso Group with Repubblica.it.The initial ...

More 10/12/2015

Matt Brittin at WBFMI describes the BertO case

Matt Brittin at WBFMI 2015 describes the BertO case

Matt Brittin is the President of EMEA Business and Operations Google since 2014.His activity is addressed to private people as well as to companies and is dedicated to the development of all resources in order to be able to take advantage of the digital opportunities.When Matt Brittin was invited to speak to the audience, he mainly focused on:- dates (within 2020 there will be 5 milliard people connected online)- technological development (We ...

More 04/11/2015

Danton modern sofa. Atelier Collection

Danton is a modern sofa from the Berto Atelier Collection.The Danton sofa, presented here in linen and velvet, was the newest addition in 2015 in the Modern Sofa collection.Its modern tailored design and light volume is graceful, made from the highest quality materials, and sewn like an haute couture evening dress.The Danton velvet sofa is visibly lustrous and sophisticated, evidently made with great care and attention to given to every ...

More 02/11/2015

Google AdWords celebrates with BertO 15 years of activity

Google AdWords celebrates 15 years of activity.The platform created in 2000 enables businesses to link with the growing number of online consumers.At first glance, the program was a type of self-service advertising; however, it soon proved to be a powerful tool, as Filippo Berto remarks, "meeting new customers is above all the main reason that led us to develop such a strategic plan."In 2000, the number of on-line advertisers were few.In 2002, ...

More 28/10/2015

Chivasso is on display in the BertO Textile

Chivasso is a textile company founded by the Schutte’s family of the Netherlands.Chivasso fabrics are represented under three banners:-Carlucci by Chivasso, offer fabrics with luxurious textures able to furnish modern interiors.-Easy by Chivasso, specializing in quality fabrics for everyday use.-Chivasso, a variety of upholstery products, perfect for decorating any room with elegance because of the wide selection of modern fabrics and ...

More 23/09/2015

Atelier Collection

The new BertO Atelier Collection inspired by the definition of haute couture, “fashionable high-quality and custom made” can boast of tailoring details such as contrasting Grosgrain piping and pearl buttons. Refreshing new models to accessorize the living room and bedrooms in beautifully soft fabrics like linen or very elegant velvet, each model is reminiscent of high quality clothing that never goes out of style.Our collection for ...

More 21/07/2015

The first BertO concept store is born in Meda

Berto Concept is a place where distances subside and dreams come true. Our goal is to share our experience and help our clients in determining their interior design needs, for this reason, Berto Concept follows every project, from its beginning to the final phase in our laboratory. Berto Concept is about the experience of transforming an image into a final product. Hence, our motivation in setting up ...

More 30/06/2015

Sofa4manhattan: cosmopolitan manufacture

The magazine DDN (n. 213) dedicates an article about the artisan world, a world recently very well represented by some companies during Fuori Salone in Milan. Giulia Bruno gives “The voice to the artisans” describing “old historical laboratories and others new ones where you have the possibility of learning new professions, where the fathers’ way of working is enriched by the academic competence of young designers; new ...

More 23/06/2015

BertO for Casa Flora Design-Apart Academy project

The first project of the Design-Apart Academy is Casa Flora Design-Apart. The scope of the project is to design and construct the furnishings for a penthouse in Venice. This is a new challenge and a new story for the Made in Italy label. A completely new design made for the people of Venice in a project that promotes openness and sharing across cultures and international boundaries. A new and exciting #BertOProjects. A new challenge: ...

More 28/05/2015

BertO on Corriere Innovazione: the average producer does not exist anymore.

The average producer does not exist anymore: the school must take it into account.Stefano Micelli signs an article on the magazine Corriere Innovazione where he writes about formation and describes the profile of the new manufacture businessman.In order to define it he takes as example a company in the Brianza area and the businessman who is leading it: BertO and Filippo Berto.These are the words Stefano Micelli writes in his article: “The ...

More 15/05/2015

The BertO case in the book Raccontare il Made in Italy of Marco Bettiol

The BertO case in the book of Marco Bettiol

On February 2015 Marco Bettiol published his book “Raccontare il Made in Italy”, by Marsilio Edition.“Narrating the quality of the Italian product is one of the challenges the manufacture companies in our country must deal with”.The author goes through Italy trying to discover what he defines as “Cultural Manufacture” which is made of craftsmanship, design, custom made products and originality.At the same time ...

More 22/04/2015

The Collection SOFA4MANHATTAN on Living Corriere

Living.corriere.it dedicates a beautiful overview about the new Collection Sofa4manhattan, by pointing out this project as one of the most interesting news presented in the District 5 Art+Design Streets during the edition 2015 of Fuori Salone.Starting from a design workshop in New York, the prototype building in Meda and then again a crowdcrafting session in Manhattan, BertO and Design-Apart were able to present at Residenze Litta a series of ...

More 21/04/2015

Collection SOFA4MANHATTAN Fuorisalone 2015

The project SOFA4MANHATTAN has become a collection. During Milans’ Design Week 2015, Berto together with Design-Apart presented the evolution of their crowdcrafting project held in New York City of last year. The projects focus included: new padded elements, new backs, new legs and bases that can be produced in an almost infinite composition of modular extensions.The original prototype illustrates a rich and complex project, in ...

More 26/03/2015

Zimmer + Rohde is on display in the Berto textile collection

Zimmer + Rohde is a textile company founded in 1899 in Germany. In over 110 years of history, they have created textures and fabrics that have become famous throughout the world, thanks to the passion of the founders and the creativity of international designers who have been able to interpret the most refined styles, generation after generation.Zimmer + Rohde, with each new collection, continues to amaze and evoke reactions by mixing classic ...

More 17/02/2015

Sofa4manhattan: Lera Moiseeva for AD Italy

Lera Moiseeva, born in Tarusa, Russia in 1986, sited in Architectural Digest Italy N. 405, has been nominated among the "20 creative and under 40" that are changing the look of our homes.Together with Joe Graceffa for the design of the Sofa4manhattan and accompanied by coordinator Luca Nichetto, they presented their design as being “ideal for the people of New York" at the opening of the 2014 Fuori Salone in Milan, Italy.The Sofa4manhattan ...

More 09/02/2015

BertO in N. 209 of DDN

Design Diffusion Magazine, N. 209 January/February 2015, devotes ample space to the exhibitions, in Cologne, France 2015 and to the Maison & Objet Paris, a final destination of many Italian design firms and the Brianza of Italy. In a letter describing the traditional manufacturing techniques and craftsmanship of companies in the Brianza, of whom have always been distinguished for their capacity to design, construct and create products of ...

More 15/01/2015

Sofa bed with 18 cm high mattress

We extended our line of Sofa beds with dual functions by introducing further variations giving you more options in how to spend your nights. Nemo, Gulliver, Passepartout and Robinson are beautiful and cozy, with designs to be envied even by the most sophisticated manufacturers. Today you can have it all, style, comfort and convenience with the new container peninsula. With the use of the latest technologies and brand ...

More 23/12/2014

Romo is on display in the BertO Textile Collection

Established in 1902, Romo is still a family run business and today internationally known for offering exclusive high quality designs. Robert Mould, the founder who gave his name to the company, began his career by opening a small business of furniture manufacturing in Nottingham, England and today the company can claim to be in its fifth generation. In 1930, he produced and supplied furnishing fabrics and components to furniture ...

More 20/12/2014

BertO in the "Archivio della Generatività italiana"

The “Archivio della Generatività Italiana” chose Berto as a new case study. The editors during three insightful meetings and the filming of a new video, presents Berto as an artisan company that, thanks to: the internet, their storytelling ability, successful crowd-crafting events and to its people, captures the interests of those watching by building its’ own alliances as the second generation shows its ...

More 24/11/2014

Blog furnishing and communication: the BertO study case in the thesis presented by Ms. Riggio

Blog and new forms of communication on the Internet: historical reconstruction and deontological pro

Blog furnishing and communication: the Berto Salotti study case Blogs and new forms of communication on the Internet: historical reconstruction and deontological profiles – this is the title of the thesis written and presented by Ms. Francesca Riggio at the Università Cattolica in Milan: a research which penetrates deeply into the world of communication and which also gives space to the world of the furnishing sector by ...

More 12/11/2014

40 years with Berto

1974-2014: Berto is 40 years old. In October of 1974, Fioravante and Carlo Berto began their upholstery business, Berto Salotti. In the late 90's, Filippo Berto, Fioravante’s son took over the business and put the company into the digital era. Filippo renewed his father and uncle's commitment to making the company an international brand. Filippo’s ideas were simple yet revolutionary: promote fine hand tailored ...

More 31/10/2014

Etro is on display in the Berto textile collection

The BertO fabric collection of textiles includes famous name brands from historically well-known manufacturers from Lecco, Como and many others international brands.Our extensive selection is refurbished every year to ensure the latest styles giving our customers the opportunity to create something contemporary, unique and lasting. The collection includes over 3,500 high quality fabrics and prestigious brand names like: C & C, ...

More 21/10/2014

Berto on PIZZA n°7

Now available at the most exclusive Berto network PIZZA n°7, the quarterly independent magazine who reports and explores stories about Italian creativity, culture and contemporary style.We spent a summer day with the Italian photojournalist Delfino Sisto Legnani and the co-director of PIZZA, Andrea Batilla, to discuss the significance of being artisans today, in a time when design and production coexist in the same company and evolve into ...

More 15/09/2014

Relaunching the Made in Italy manufacturing industry through a new model of web-driven company

Relaunching the Made in Italy manufacturing industry through a new model of web-driven company. The dissertation aims to point out a new web-centric business model for the SMEs that operate in the Made in Italy manufacturing sector. Through a change in perspective and the development of a new set of competences in the digital field in fact, they can rapidly reach a global demand for their distinct products. Since the domestic consumption ...

More 11/09/2014

Christian, the new Berto modern sofa

Christian is the most recent addition to the modern sofa collection by Berto. Designed with the goal of achieving the highest standards of comfort, the sofa Christian was made with the latest technologies and comes in three exclusive variations: modular, linear or leather. Our greatest challenge was to create a sofa with revolutionary comfort and a contemporary design enhanced by tailoring details. We achieved our goal; the result is an ...

More 30/06/2014

Berto launches its new 2014 sofa collection

Berto launches its new 2014 sofa collection; two new models have been added: Christian and Callas, truly contemporary, elegant and extremely comfortable. Berto confirms its commitment, offering unique designs, comfort and personalized upholstering details, with the new 2014 collection. Christian is a sofa with generous proportions and modern details. The sofa Christian responds to those looking for sophisticated design, versatility and ...

More 15/05/2014

Sofa4Manhattan BertO the new Crowdcrafting project

#sofa4manhattan: design sofa for New York

Crowdcrafting #sofa4manhattan: the collective realization of a sofa for the most sophisticated city in the world. #Sofa4manhattan created within the livingshowroom of Design-Apart in New York during a design workshop and a crowdcrafting session. 10 highly creative designers from around the world investigate the habits of the residents of Manhattan, to understand how they relax, and how they enjoy life at home. They are in competition, hence; ...

More 10/03/2014

Made in Italy promoted by BertO and Google

Google and Berto for Made in Italy

Berto is one of the few companies chosen by Google to promote the Made in Italy label around the world and help Small to Medium size Enterprises (SMEs) to approach their economic potential using the internet.Made in Italy: Eccellenze in digitale is a project by the Google Cultural Institute in collaboration with the Ministry of Agriculture, Food and Forestry (MiPAAF), the Chamber of commerce, the Università Ca’ Foscari, the ...

More 20/02/2014

Divanoxmanagua Crowdcrafting project BertO

divanoXmanagua, design Made in Italy

The divanoXmanagua is without precedence, history in the making of design.Designed and built collectively with architects, artisans, upholsterers, designers and students from the Terragni Upholstery School in Meda and in collaboration with Terre des Hommes, Italy. The outcome of traditional tailoring and a modern design, not to mention the use of innovative materials and construction techniques.This sofa, takes full advantage of the mastery of ...

More 09/01/2014

Nemo, the sofa bed with rhythm and character

Berto dedicates the month of December to welcome and present Nemo sofa bed, the dual-purpose sofa for the living room, the protagonist by day as well as the night. Thanks to our long experience and continued research in mechanics and technology, the Berto workshop is able to overcome the challenges between design and comfort. We offer solutions that ensure a supreme quality of rest even in the case of daily use. Proposed here in full-grain ...

More 06/12/2013

Design Apart - living showroom on the New York Times

Berto and Design-Apart in The New York Times

A Loft That’s a Real Showplace By ELAINE LOUIE Published: November 20, 2013 When Diego Paccagnella, the president of Design-Apart, a company that sells custom Italian furnishings, wanted to display samples in New York, he found someone in Manhattan with a 2,600-square-foot loft who was willing to move out for a year and give it to him rent-free. Mr. Paccagnella; his wife, Livia; and their 16-month-old son, Giulio (all at top ...

More 20/11/2013

Ribot the leather. A champion of elegance.

The new collection of leather sofas by Berto are modern, stylish and unique, like the Ribot leather sofa. Presented in this version, in full grain leather, Ribot shows all the charm of a timeless sofa, with soft lines, deep seat cushions and bold dimensions it will make your living room exceptionally welcoming. The seat cushions, in fact, are extremely comfortable. Also, let us not forget that the steel frame is reinforced with elastic vertical ...

More 20/04/2013

New collection Modern Sofas by Berto

The new collection of Berto modern sofas , born and realized in the Bert Design Studio, proposes with force its identity in the models CIAK, TIME BREAK and RIBOT, all made with the fabric covers of collection, personalized and made to measure. You can find the brilliant colours of the just overpast summer in the good choice of fabric covers in 100% stone washed linen. Berto always distinguishes itself – besides the high-standard- ...

More 03/08/2012

SMEs on the net: the Berto Salotti case told by Filippo Berto

Berto quoted in "PMI in rete"

“SME on the web- From emarketing to ecommerce till social network” by Massimo Bianchi Promex- Sole 24 Ore Edition.What are the opportunities and the risks for SME on the web? Massimo Bianchi examines these topics focused on the Berto Salotti experience that is considered as an example for the SME that’d approach the web with a strategic vision.

More 02/08/2012

Berto quoted in An hectogram of marketing

Berto in “An hectogram of marketing (it’s one hectogram and a half, may I leave it?)” by Massimo Carraro Alpha Test Edition Berto as a case of study in this text that takes to online marketing those who can’t or won’t enter into the traditional marketing instruments and their costs. In the text of Carraro, our enterprise is shown as a SME that obtained a competitive advantages on the ground of a direct approach ...

More 02/08/2012

Berto in the book "Web Marketing for PMI"

"Web marketing for PMI" by Miriam Bertoli is dedicated to the online marketing for Small and Medium Enterprise. It's a step by step handbook in the definition of the web marketing level, it shows the instruments and the secrets to obtain good results and avoid defeats, it explains in a direct and easy way how orientering between technic terms and news of the market. In the Chapter 17 - It really works: case of success, we take part in it!

More 09/05/2012

BertO - Analogico Digitale Fuorisalone 2021

Fuorisalone 2012 - Analogico Digitale

ANALOGICO/DIGITALE is an innovative project relating to design and the work of hand crafted products. Analogico/Digitale is a meeting of small artisans, designers and FabLab representatives who wish to identify what is original and native to their way of producing. Participants made new connections and learned new ways of working together that produced experimental results, which in turn invigorate quality manufacturing, ...

More 12/04/2012

The new collection to brighten autumn

It 's official: the new signature collection of modern furniture from Berto Salotti is here. We invite you to our web site at www.bertosalotti.it or visit one of our Berto showrooms, locations in Meda (province of Milan), Parma and Rome. This year’s collection is prepared to satisfy any palate. Berto’s usual attention to detail and commitment to handcrafted construction, is without a doubt crystal clear, ...

More 19/09/2011

Cambridge, the classic that suits the present

What if, classic was a novelty? Would time endure change? Or would you simply enjoy the beauty of the past and recognize the convenience of what the present has to offer? Cambridge classic sofa, the new sofa by Berto Salotti was designed to enrich the collection of traditional upholstery. The Cambridge sofa honours classic lines and volume, typical of a design that time and time again has made furniture ...

More 15/09/2011

Cassandra, new bed with a timeless charm

Big news in the bedroom: Cassandra bed is here, with a deep feminine soul, just as its name suggests.

More 14/09/2011

Servizio "COCCOLE"

Sometimes we want someone to take care of us, of our needs, making easier the simple choices every day.

More 25/07/2011

New Video about Berto Salotti's Chesterfield

Berto Salotti is a commitment to achieve quality business since 1974. The methods of production of the Chester sofa by Berto Salotti are the same ones that characterize this extraordinary object from the early seventeenth century. Berto Salotti respects and enhances the original methods and techniques in its tufted sofas, and it is perhaps for this reason that someone has finally artiginali these pieces "of art objects." Technical capacity and ...

More 24/05/2011

Berto at the Digital Economy Forum

The U.S. Ambassador David Thorne is convinced that "Italy has a great potential in the digital domain, but this potential should be encouraged and developed to enhance growth and prevent the start-ups to leave Italy."

More 17/05/2011

Fuori Salone 2011

This year we will be at Fuori Salone in the context FOOL immersion event, presented by K4b Brera in the Design District. FOOL, and the new magazine will talk about food, design and art with a dedicated spirit of creativity and innovation. The initiative Fuori Salone "FOOLimmersion" aims to bring readers to the contents of the magazine in a unique way, through the experience of immersion. Within this space we have shown some new products Berto ...

More 11/04/2011

Berto Salotti: Living 2.0

"Living 2.0: the physical places of the company, life and desire in the society 2.0" On Wednesday, February 9th, during the Social Media Week in Rome, there will be the meeting "Living 2.0: the physical places of the company, life and desire in the society 2.0. During the meeting, organized in collaboration with Reti SPA, we will give space to new ideas with the help of prominent protagonists in the world of communication and ...

More 02/03/2011

Berto: a lesson of web 2.0 at the Sapienza

Filippo Berto at a lesson of web 2.0 at the Sapienza University. Filippo Berto had the opportunity to present the business case Berto Salotti to the students of the course of Technologies Applied to Business Communication at the University of Rome. The course taught by Professor Stefano Epifani is very innovative and aims to provide a structured overview of the communication technologies for the enterprise management. The aim of the course is ...

More 17/12/2010

The New Chester Sofa Bed

The range of sofas Chester, famous for their historical capitonnée working with an ancient manual tradition is enriched with a sofa-bed model of great functiona lity. It is the new sofa bed Chester, newborn at Berto Salotti, dedicated to those who want the precious elegance of style par excellence, even when choosing a sofa b ed. The sofas made in Chesterfield style have always been the protagonists of our hi storical production and are ...

More 22/11/2010

The new Sofa beds Baltimora and Atlanta

Here they are, two very interesting news on the site bertosalotti.it. Two new innovative models of sofa beds, thought and designed thanks to the feedback of friends and customers online. Today it is undeniable the importance that sofa beds have in everyday life, and for many of us it is more and more difficult to renounce to the use of one or m ore beds well placed in the home. In favor of this frequent need and of the increased aesthetic ...

More 11/11/2010

Hilton has arrived!

The new proposal of Berto Salotti for contemporary furniture.

More 27/07/2010

The new sofa bed: Centottantagradi

Berto Salotti offers a collection of sofas and bed sofas in the foreground for technology and quality of the materials and for the high number of models, different in type, style and measures. In these days we have presented Centottantagradi, a brand new sofa bed with a contemporary design, that satisfies the exigency of a single bed of high quality, excellent also for daily use. Thanks to the rotation opening Centottantagradi is the ...

More 03/02/2010

Dinameeting: BertO obtain recognition

Thursday 19th March, a meeting concerning the Dinameeting Project was held at the “Giorgio Gaber” auditorium in the Lombardy Region with the Councillor for Artisans and Services, Domenico Zambetti, and the authorities of the Cestec and Politecnico of Milan, amongst the champion companies, the consultants and the selected companies. Berto Salotti received the prestigious “champion” company award together with 9 other ...

More 13/03/2009