The Sofa4Manhattan is a project by Berto and Design-Apart, it comes from the vision that businesses can work together with an open eco-system. The idea of where to produce, design and create a completely custom made sofa can be, in fact, in different places, with different producers (people), even outside of our own laboratory.
This project exposes our company to new ways of interpreting design, production methods and distribution solutions. Confronting head on new ways of conducting business, other than through the eyes of the cosmopolitan artisan and beyond the borders of our own country, we learn new ways of thinking and dealing with realities in the workplace. The #sofa4manhattan is a special case in which we involved citizens and designers beyond our own borders and outside our laboratory in the creation of a shared project, a special sofa for New Yorkers, the "ideal sofa for Manhattan."
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In January of this year, we organized a workshop in the Living Showroom Loft of the New York edition of Design-Apart with 10 international designers. Three design concepts were presented. Berto later that month chose one.
The design selected to become the #sofa4manhattan was presented by, Lera Moiseeva, Joe Graceffa and was coordinated by Luca Nichetto.
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Back in Italy, from January to March we studied the prototypes and then developed the winning design, made of course by the best artisans in the Berto laboratory.
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The original design came from our first workshop within the Living Showroom loft of Design-Apart in New York City. We wanted to finish the project in the Living Showroom in New York City, so we held a second crowdcrafting workshop in March open to all. In addition to the participation of Filippo Berto and Flavio Cairoli, a Berto master artisan, we also invited creative makers and the citizens of Manhattan to help construct and finish the sofa.
Video on our YouTube Channel
Photogallery on Pinterest
Find more on our blog BertOstory
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For more information, please contact us at servizio.clienti@bertosalotti.it or call +39.0362-333082.
