"Web marketing for PMI" by Miriam Bertoli is dedicated to the online marketing for Small and Medium Enterprise. It's a step by step handbook in the definition of the web marketing level, it shows the instruments and the secrets to obtain good results and avoid defeats, it explains in a direct and easy way how orientering between technic terms and news of the market. In the Chapter 17 - It really works: case of success, we take part in it!