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Filippo Berto digital upholsterer in the magazine The Good Life Italia

Berto Digital Upholsterer according to the magazine The Good Life Italia. Read the interview!

Filippo Berto, the Digital Upholsterer according to the magazine The Good Life Italia, is also an extraordinary “designteller”.This is the beginning of Cecilia Falcone’s interview with Filippo Berto, published in issue number 26 of The Good Life Italia under the heading The Good Design.From know-how goes viral, Filippo Berto has inaugurated a new way of “storytelling”, becoming a Google Ambassador.In 2004, when ...

More 28/04/2020

Made in Meda by BertO at the centre of rebirth: Filippo Berto in #INTERVALLOLUNGO

Made in Meda by BertO at the centre of rebirth: Filippo Berto participates in #INTERVALLOLUNGO

Filippo Berto participates in #INTERVALLOLUNGO taking Made in Meda as the key to the rebirth of his society after Covid-19.We intend the term “rebirth” as a reference to the re-opening of an activity starting from the base, the territory and the city of Meda as protagonist in creating and producing BertO’s Dream Design. Meda, as well as being the world capital of Italian Design, is the city in which the founders of BertO, Carlo ...

More 24/04/2020

Filippo Berto participates in direct in Rinascita Digitale together with David Bevilacqua and Roberto Bonzio

Filippo Berto takes part in direct in Rinascita Digitale. Watch the video!

Rinascita Digitale is a talk show in direct on the web site rinascitadigitale.itFrom 16th March until the end of April, live on Rinascita Digitale there will be interventions by some of the most illustrious professionals, experts and researchers in the field of Italian economic and social structure with a free, non-stop training session. The themes treated will concern the development of businesses and financial management, smart working and ...

More 24/04/2020

video of the interview with Filippo Berto on AdnKronos Economia

Filippo Berto is interviewed on Adnkronos: "We are close to our customers also online"

During the recent health emergency caused by the spread of Covid-19, Filippo Berto decided to temporarily interrupt the normal activity in the BertO showrooms and to offer consultancy entirely online taking advantage of all the digital technology which the society normally uses, especially with its foreign customers. Adnkronos, the authoritative news portal, has dedicated a video article to BertO’s business strategy: always at the side ...

More 22/04/2020

The Dee Dee sofa by BertO in the magazines The Good Life and

The Dee Dee sofa is the protagonist of the new communication campaign in Living and The Good Life

Dee Dee is BertO’s innovative seating system, protagonist of the new communication campaign in the magazines The Good Life Italia and Living in Corriere della Sera. In the April 2020 issue, Dee Dee is proposed in the fabric version with ROCKAWAY pouf in leather. Dee Dee is realised with the most advanced technology and is the result of the combined work of the Castello Lagravinese Studio and BertO’s research and development team ...

More 20/04/2020

Review of the book of design THE SPIRIT OF 74 in DDN - BertO News

Read the review of the book THE SPIRIT OF 74 in the design magazine DDn

DDn, the prestigious design magazine, published a review about the design book The Spirit of 74: 74 key words to live happily the passion for your chosen profession. Here we report the article by Giulia Bruno in the unabridged version where, among the books about design, The Spirit of 74 was presented. Here is how to tell, in an original and captivating way, the story of BertO, a family-run business in Lombardy, which, 45 years ago in ...

More 15/04/2020

BertO at the centre of the new design revolution according to Design@Large

A real revolution is taking place.In our relationships, in our homes, in our way of life. And above all in the way of producing and selling goods. During the period of lock-down, societies of design like BertO continued serving and assisting their customers by consolidating the society’s digital culture. This is the theme considered by Elisa Massoni in the article "Lock-down and design societies. The secret is to use the Internet to your ...

More 14/04/2020

The new Dee Dee sofa by BertO, protagonist of the 2020 Collection in Corriere della Sera

The Dee Dee sofa by BertO, protagonist of the 2020 Collection in Corriere della Sera

The Dee Dee sofa is an innovative seating system which re-writes the rules of comfort and design, the undisputed protagonist of BertO’s 2020 collection. In the corner version with the ROCKAWAY pouffe in leather, proposed in the new BertO communication in the magazines Living and The Good Life, the Dee Dee sofa also has a space on the pages of the daily newspaper Corriere della Sera, where it is presented as an important innovation of the ...

More 10/04/2020

Discover the dream design Made in Meda by BertO in Corriere della Sera - News BertO

The dream design Made in Meda by BertO in the national daily newspaper Corriere della Sera

Filippo Berto, CEO of BertO, is an Ambassador of Made in Meda, deeply proud of the world Design Capital and of the presence of his society in this territory. Corriere della Sera dedicates an article to Made in Meda and to BertO, a society which has been realising original BertO designs in Meda, the world capital of Italian design, since 1974.BertO has been a point of reference in the world of excellent furnishing since 1974.But ...

More 09/04/2020

Design and new technology: interview with Filippo Berto on DDN

Design and new technology: read the interview with Filippo Berto on DDN Designdiffusion.com

Design and new technology: journalist Roberta Mutti from DDN interviewed Filippo Berto to find out how new technology can help a society overcome the difficulties caused by the health emergency in act during this period and what challenges these societies have to face.  Filippo Berto had decided, even before the regulation was passed, to temporarily suspend the activity in the BertO stores to face the health crisis. In this period, as in the ...

More 03/04/2020

Perfect fabrics for perfect sofas: BertO’s design of your dreams in the Italian daily newspaper Corriere della Sera

Perfect fabrics for perfect sofas: the design of your dreams by BertO in the Italian daily newspaper

Perfect upholstery makes a perfect sofa: this is the title of an article dedicated to interior design in Corriere della Sera on 2nd April. One of the most important and precious elements for a sofa is the upholstery.  The correct choice for the upholstery can have important consequences both for the design and the quality of your sofa and consequently the possibility to enjoy the characteristics and high-quality performance for many years. ...

More 02/04/2020

interview filippo berto nova sole 24 ore

Rebirth goes digital: an interview with Filippo Berto in “Il Sole 24 Ore”

Small, flexible, creative: rebirth goes digital. In the article published in Nova.Tech of Il Sole 24 Ore on Thursday 2nd April, Giampaolo Colletti interviewed Filippo Berto and other entrepreneurs to speak about the visions of new models based on technological innovation: the new challenges of global micro-brand, namely the SME and artisan businesses, compromised supply chains and stories to re-write. We are living through a middle-world. In ...

More 02/04/2020