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Filippo Berto speaker at Dagorà Community Day

Design & Furniture: The BertO Case Study presented at Dagorà Community Day

After the experience of 6 June at Destination Switzerland 2023, on Monday 12 June Filippo Berto will be a speaker at the Design & Furniture Community Day in Dagorà. During this meeting, Filippo Berto - CEO BertO - will discuss his company's path to innovation in the design sector.The company was founded as a small artisan enterprise in Meda in 1974 by brothers Fioravante and Carlo Berto.At the end of the 1990s, under the ...

More 09/06/2023

Sounds Collection BertO Outdoor Furniture MDW2023

BertO @ Milano Design Week

Milano Design Week is one of the biggest events in the world of design.This event attracts thousands of visitors and industry professionals from all over the world, and is the ideal opportunity to discover the latest design trends, both within the fair and in the famous Fuori Salone.It is therefore very difficult to select the right events to participate in: over the years, many furniture and design companies have decided to take part in the ...

More 11/04/2023

BertO opens its first Asian showroom in Singapore

BertO opens its first showroom in Asia and chooses the city of Singapore to export the values of "Made in Meda" across the border.On 25 November 2022, BertO's Singapore showroom will open at 9 Harrison Road, in partnership with ReCasa Living, an innovative retail business in the luxury furniture sector.The three co-founders of ReCasa Living - Hillary Tjioe, Teddy Sun and Charina Widjaja - will enrich the project with their significant ...

More 25/11/2022

Filippo BertO at Raffles College in Singapore

Filippo Berto meets design students from Raffles College in Singapore

Filippo Berto will meet students of Raffles College in Singapore on the occasion of the opening of the new BertO showroom at 9 Harrison Road together with its partners at ReCasa Living.On Wednesday 23 November Rita Bonucchi, AD at BeaConsulting, will be moderating a discussion between Filippo Berto, CEO of BertO, and Hilary Tijoe from ReCasa Living.The theme of the talk will focus on the growth of design and furniture businesses in the ...

More 22/11/2022

Filippo Berto talks about MADE IN MEDA at the National Design Centre in Singapore

On the occasion of the opening of the BertO Showroom in Singapore, Filippo Berto meets the city's leading public figures.Indeed, on Tuesday, 22nd November, he will participate in a discussion, "Furniture Business Across Supply Chains & Continents: The Case Made in Meda" at the National Design Centre, Middle Road 11, Singapore.The discussion, moderated by Rita Bonucchi, aims to look at ways to expand a furniture design company whose target ...

More 21/11/2022

Milan loft of Silvia Ottanà and Cristian Milani - BertO

BertO designs the Milan loft of Silvia Ottanà and Cristian Milani

Creating a Dream Design project as a whole, from the very beginning and in all its detail, is a bit like composing music.Rhythm and melody must work together for a stunning result that captivates the audience.And at BertO, design is truly a matter of style and harmony between the accessories in the Collections, aspects that have won over two very special professionals: Silvia Ottanà and Cristian Milani.Cristian is a music producer and ...

More 30/08/2022

Designers of tomorrow: NABA students meet BertO's Made in Meda design

On Friday 27 May students at the prestigious New Academy of Fine Arts in Milan - NABA, which gathers design students from all over the world, visited Meda to meet Filippo Berto.This took place in the heart of the design capital, at the BertO showroom!It was an opportunity reserved for the Designers of tomorrow who, as well as being able to engage with prestigious projects and settings created by Design of Dreams Made in Meda, attended a ...

More 25/05/2022

Economic Seminar Italy - Korea 2021: guest Filippo Berto

Filippo Berto, a guest at the Italy - Korea 2021 Economic Seminar

The BertO Case arrives in Korea! On Friday 10 December Filippo Berto will be a guest at the Italy - Korea 2021 Economic Seminar organized by Unioncamere Lombardia. The seminar will be held at the Hotel Westin Palace at Piazza della Repubblica 20 in Milan. This edition of the Italy - Korea 2021 Economic Seminar will focus on economic recovery after the Covid-19 pandemic, and on the multiple possibilities of cooperation between Italy and Korea. ...

More 07/12/2021

Filippo Berto presents the BertO case study at Università Ca'Foscari di Venezia

The BertO case study presented at Università Ca'Foscari di Venezia

Filippo Berto presented the BertO case study to students on the International Management master's course at Università Ca' Foscari di Venezia.Filippo Berto has been meeting students from the prestigious Venetian university for a number of years now.Alongside Prof. Micelli, course lecturer and author of the book "Futuro Artigiano", he talks about the case study and the growth of his company, which now takes Meda all over the world ...

More 09/11/2021

The BertO Case presented at Circular Design Lab at the Politecnico di Milano

On Monday 20th September, Filippo Berto (BertO CEO) will be hosted by Massimo Bianchini and Stefano Maffei – professors at the Politecnico di Milano – at the Circular Design Lab educational laboratory.The laboratory, dedicated to second year students of the Master in Integrated Product Design at the Politecnico di Milano, focuses on designing products and services which operate in a circular economy dimension in urban ...

More 15/09/2021

Filippo Berto guest at Università Cattolica del Sacro Cuore

Filippo Berto is a guest of the Master of Science in Management at the Università Cattolica

Filippo Berto is a guest at an event organised by the Università Cattolica del Sacro Cuore Milano which sees the participation of all the partner companies of the Master of Science in Management. The meeting, which will take place on Wednesday 15th September from 16.00 to 18.30, will be an opportunity for discussion between the partner companies on issues such as the evolution of training and the world of work following the pandemic. ...

More 13/09/2021

bertO and dyloan are partners for lineapelle 2021

BertO and Dyloan partners for LineaPelle 2021 for Design

BertO and Dyloan are partners in the Spring (and digital) edition of the exhibition Linea Pelle.In particular, the high level of technology applied to materials has met with design for the home in a unique personalisation process.There are occasions when the highest expression of technology reaches out to Artisan Craftsmanship to produce – together- furnishing elements of incomparable originality.And this is the case of the Hanna armchair, ...

More 25/03/2021

BertO participates in the Milan Design Film Festival 2020

BertO takes part in the Milan Design Film Festival 2020

The 2020 edition of the Milan Film Festival has seen the beginning of a new, exciting collaboration between MDFF and BertO.BertO has decided to support the festival by furnishing a hall in the Franco Parenti Theatre in Milan, venue of the recording of the talk-shows, with some of the iconic pieces from their collection revised especially for this occasion.Re-connecting is the theme of the 2020 edition of the MDFFThe aim is to re-focus our ...

More 05/11/2020

BertO partner of the Milan design film festival 2020

BertO is partner of the Milan Design Film Festival 2020

BertO is partner of the Milano Design Film Festival 2020 edition!The press conference has been announced which will feature the official presentation of the Festival to be held from 6th to 8th November 2020. Don’t miss the press conference on 19th October 2020. The events, among which the contribution of Filippo Berto, CEO of BertO, will be broadcast live thanks to specially transmitted streaming.BertO, aware and enthusiastic as always of ...

More 19/10/2020

Germano Lanzoni together with Filippo Berto, Matteo Salvo and Alessio Brusemini speak about book THE SPIRIT OF 74.

Filippo Berto speaks about THE SPIRIT OF 74 with Germano Lanzoni and Matteo Salvo live on Facebook

A book about people and their passion for their chosen profession: Filippo Berto speaks about THE SPIRIT OF 74 with Germano Lanzoni and Matteo Salvo in direct on Facebook on the group SISTEMA PRO of Alessio Brusemini.SISTEMA PRO is an exclusive club of entrepreneurs, a virtual and physical meeting point which regards the challenges, visions and the passion they each have for their own work. The passion for their chosen profession is the ...

More 19/05/2020

BertO study case for design and life-style at the NetcommSuisse meet-up

BertO is a Digital Brand study case for Netcomm Suisse.The Swiss association has organised a Meet-up with some important entrepreneurs in the sector of luxury goods to present the study case of BertO, a leader in digital commerce, design and life-style, related live by CEO Filippo BertO himself.Filippo Berto, CEO of BertO, has consolidated and reinforced the digital identity of his society bringing his high-quality production into the ...

More 12/05/2020

Labour Day for BertO live on Palestra d'Impresa

Filippo Berto and the team of Palestra d'Impresa in direct to celebrate Labour Day

The 1st May 2020 will remain in the memory of many of us as an unusual Labour day, different and difficult.Over the last few months we have spoken about passion for our work according to BertO, synthesised in the book THE SPIRIT OF 74, and due to the health and economic emergency, Labour Day seemed to be an important occasion to remind everyone of the importance of work in its every form. During this day dedicated to work, all BertO’s ...

More 01/05/2020

Made in Meda by BertO at the centre of rebirth: Filippo Berto in #INTERVALLOLUNGO

Made in Meda by BertO at the centre of rebirth: Filippo Berto participates in #INTERVALLOLUNGO

Filippo Berto participates in #INTERVALLOLUNGO taking Made in Meda as the key to the rebirth of his society after Covid-19.We intend the term “rebirth” as a reference to the re-opening of an activity starting from the base, the territory and the city of Meda as protagonist in creating and producing BertO’s Dream Design. Meda, as well as being the world capital of Italian Design, is the city in which the founders of BertO, Carlo ...

More 24/04/2020

Filippo Berto participates in direct in Rinascita Digitale together with David Bevilacqua and Roberto Bonzio

Filippo Berto takes part in direct in Rinascita Digitale. Watch the video!

Rinascita Digitale is a talk show in direct on the web site rinascitadigitale.itFrom 16th March until the end of April, live on Rinascita Digitale there will be interventions by some of the most illustrious professionals, experts and researchers in the field of Italian economic and social structure with a free, non-stop training session. The themes treated will concern the development of businesses and financial management, smart working and ...

More 24/04/2020

BertO attends the third edition of Hospitality Sud

BertO attends the third edition of Hospitality Sud, the trade fair dedicated to supply and services for operators in the field of hospitality. The third edition was held in Naples on the 25th and 26th February 2020 at the prestigious location of the Stazione Marittima.HospitalitySud is the only appointment in the South for operators in the world of Hotels, Restaurants and catering. The world of hospitality has always been of great interest to ...

More 26/02/2020

BertO & RiFRA: a day dedicated to design in Milan

BertO and RiFRA have pleasure in inviting you, together with some of their special customers, to spend an exclusive afternoon in the beautiful RiFRA Store in Milan, in Corso Giacomo Matteotti 1, on 20th February from 16.00 to 21.00. You will have the chance to discover our special setting planned specially for this occasion with the aim of creating a unique, exclusive environment together with RiFRA kitchens.  There are three good reasons to ...

More 20/02/2020

Filippo Berto at the Università Cattolica in Milan

Filippo Berto in the lecture hall with students in the Università Cattolica in Milan

Filippo Berto returns to the lecture hall in the Università Cattolica in Milan to meet the students of Professor Chiara Giaccardi (Sociology and Anthropology of the Media) and of Professor Mauro Magatti (Social and Economic Processes of Contemporary Capitalism).Contemporary transformation, through the analysis of categories which allow us to interpret this transformation, make us ask ourselves about not only the aspects which have ...

More 02/12/2019

Filippo Berto at the University Ca' Foscari for the course on International Management.

Following his previous experiences in this university, our CEO Filippo Berto comes back to inspire the students in the course of International Management at the University Ca' Foscari thanks to the collaboration and friendship which binds our company with this important Venetian university complex. Following the theme focusing on the internationalisation of services – an important theme in the current academic year - the ...

More 23/11/2019

Filippo Berto in the workshop “Companies which Grow” organised by Confartigianato Veneto

Companies which grow: BertO and Grafiche Antiga at the Confartigianato workshop in Foscarini

"Companies which grow": this is the title of the workshop in which Filippo Berto participated on Wednesday 27th July 2019 in Marcon, Veneto. Organised by Confartigianato Imprese Veneto, conducted by Professor Micelli and held in one of the Made in Italy design societies in Foscarini, the workshop, which involved various entrepreneurs and companies from the North East (mainly Grafiche Antiga), was based on themes regarding company ...

More 18/07/2019

Filippo Berto participated in the Big data and IoT congress in Milan

On Thursday 24th January Filippo Berto took part in the congress DAI Social Internet of Things: digital communication in the era of big data and IoT, organised by Professor Epifani in Milan.The event is part of the project “DAI - Digital Awareness Improvement Conversations on Transformation” which has the aim of looking more deeply into the most important themes regarding digital transformation from big data to artificial ...

More 24/01/2019

International Management: Filippo Berto at the Università Ca' Foscari in Venice

Filippo Berto took part in the course of International Management held by Professor Stefano Micelli at the Università Ca' Foscari in Venice.The aim of the course was to give students an idea of the main instruments necessary to launch a society on the international scene, paying particular attention to the priority of the Italian manufacturing system, mostly composed of small and medium businesses. In this context the contribution ...

More 22/11/2018

Francesco Cancellato presents "Né sfruttati né bamboccioni" 27/6 @ BertoLive

"Né sfruttati né bamboccioni. Risolvere la questione generazionale per salvare l'Italia". Neither exploited nor spoilt babies. Solving the generation gap to save Italy.This is the title of the latest book by Francesco Cancellato, director of Linkiesta and a familiar face in the BertoLive evenings in Meda (he interviewed Stefano Micelli during the presentation of his book Fare e Innovare).Edited by Egea and published at the ...

More 14/06/2018

BertO receives the Radical Green award 2018

BertO receives the Radical Green award- GREEN WEEK 2018

Every year the Festival of Green Economy in Trento assigns a prestigious award to entrepreneurial enterprises which have undertaken the path of sustainability, also cultural. The 2018 edition assigned awards to entrepreneurs who have developed a particular approach to sustainability, so becoming little-big examples of how economy can and does develop values and significance. There was the entrepreneur who proposed to change the aspect of his ...

More 13/03/2018

BertO in Noventa Padovana (PD): new opening on 13th January 2018

BertO is about to open the forth single-brand showroom in Noventa Padovana on Saturday, 13th January 2018, from 10.00 to 12.30 and from 15.00 to 19.00.Placed in a new and exclusive location with the best products out of the BertO Collection, the BertO showroom is easily accessible from the provinces of Padua, Verona, Vicenza, Venice, Treviso and even from Friuli Venezia Giulia and Trentino Alto Adige.You will find the newest models created by ...

More 11/01/2018

Stefano Schiavo presents his book Maker at BertoLive.

Stefano Schiavo presents #Maker on 19th May @ BertoLive.

Stefano Schiavo presents his book on 19th May: #Maker. What do companies expect from the digital artisans?Together with him, seated on the Sofas #BertoLive Collection, there will be even Gaia Segattini (Vendetta Uncinetta), Patrizia Bolzan and Marcello Pirovano (Tecnificio).Even by growing and changing the forms, the makers’ phenomenon is subjected to the contamination from events, new projects and visions.How do companies relate with this ...

More 24/04/2017

Filippo Berto takes part in the presentation of Manifattura Milano

Filippo Berto at the presentation of “Manifattura Milano”

On Thursday, 13th April 2017, Filippo Berto took part in the presentation of the program “Manifattura in Città” promoted by the Municipality of Milan, as a representative of Innovazione by Apa Confartigianato Imprese.“Manifattura Milano” is the name of the long-term project the Municipality of Milan promoted in order to create a “Modello Milano“(Milan Model”), that allows the town to become a ...

More 18/04/2017

BertO for Casa Flora Venice

Casa Flora is an exclusive design residence located right in the heart of Venice and just near Piazza San Marco.The official opening took place on 23rd March and now Casa Flora is opened to all visitors coming from all around the world that would like to live Venice as a Venetian does.Together with Design-Apart that has organized the important network of artisans, interior designers and Made in Italy producers, BertO has realized the project of ...

More 07/04/2017

BertO and INTERNOITALIANO present MEDA at FuoriSalone 2017

BERTO + INTERNOITALIANO at Milan Design Week 2017

A new challenge for BertO Fine Upholstery Tailoring that, on the occasion of the Milan Design Week 2017, will meet an exceptional partner: INTERNOITALIANOFilippo Berto and Giulio Iacchetti for MEDA, the new convertible sofa that does not deny its origin from Brianza but actually pays an homage to the hometown, Meda. The sofa is going to become an icon that is able to transform your living area according to your favorite combination.Discover MEDA ...

More 29/03/2017

Architect and Upholsterer: Filippo Berto takes part in a meeting in Made In Expo

CITA - Consociazione Italiana Tappezzieri Arredatori – has organized in Made in Expo a meeting whose title is “ARCHITETTO E TAPPEZZIERE IN UN GIOCO VINCENTE VERSO UNA NUOVA ERA” (“Architect and Upholsterer in a successful union towards a new era”).The program of the meeting was about some specific themes in order to investigate the relationship between minds and hands: it was about an intense debate between ...

More 09/03/2017

The BertO case at the University of Padua.

Filippo Berto describes the BertO case at the University of Padua by telling his experience to the students attending the Marketing Course held by Professor Marco Bettiol (the first guest #BertoPresenta with his book “Raccontare il Made in Italy”).Starting from his beginnings Filippo Berto points out the “keys to growth” of the company is managing today: identity, values, and story.The ability to create a recognizable ...

More 06/03/2017

Filippo Berto meets the finalists of Botteghe Digitali

The final step of the selection “Botteghe Digitali” - the format is at its second edition - took place on Friday, 24th February, in Mestre.The project “Botteghe Digitali” was created by Banca IFIS Impresa, Stefano Micelli and Marketing Arena and its aim is to select and introduce four artisan companies to a digitalization path. During the first out of the two final days Filippo Berto was invited to describe his own ...

More 24/02/2017

Filippo Berto takes part in the meeting “Traiettorie di sguardi”

This meeting, whose title is “Il senso del lavoro” (“The meaning of work”), takes place inside the 10th edition of “Traiettorie di sguardi” and is about a debate among young people, businessmen, professors and the associations’ world.Special guests:Patrizia Cappelletti – Major of Sociology at the Università Cattolica of MilanGiusy Brignoli – Responsible for the project of social ...

More 17/02/2017

Values, business, ethics, team: we will talk about it on 18th March by #BertoLive

BertO and Casa Imbastita Campus set up a “FormAttivo” (“Active training”) event:VALUES, BUSINESS, ETHICS, TEAM. How to be successful on the market during the economic recession. On 18th March 2017 a “FormAttivo” event will take place @ #Bertolive with the cooperation of Casa Imbastita Campus.We will meet the magistrate Salvatore Vella, two businessmen Mauro Baricca and Demetrio Pisani (Casa Imbastita ...

More 13/02/2017

Video Campaign #WhyBerto 2017

The first news of this year is the launch of the new video campaign #WhyBerto 2017: six new video clips will show you some detailed reasons why you might choose the sofa Joey, the sofa Johnny, the armchairs Emilia and Vanessa, the coffee tables Circus, the tables Ring and the chairs Judy. #WhyBerto is a video format created by BertO in 2011 whose aim is to supply our potential customers some good reasons to purchase a sofa, an armchair or a bed ...

More 10/01/2017

Welcome to #BertoLive

#BertoLive is the new project made by BertO. It’s a place where design is alive and becomes a real experience to live. And there is much more to say.#BertoLive means a lot of things to us: it’s an idea that connects all five senses, a place dedicated to our passions, a place where things happen and a new way for us to grow. Every single day.#BertoLive is also a collection of products inspired by music. We have produced the sectional ...

More 07/12/2016

BertO International Case Study at Cattolica University

BertO at the Executive Master in Strategic development of small and middle companies

“CENE CON L’IMPRENDITORE” (Dinners with businessman”) is an important part of the program promoted by the Executive Master of “Sviluppo Strategico delle PMI”.ALTIS – “Alta Scuola di Impresa e Società” - of the Università Cattolica in Milan addresses to businessmen and partners that are involved in the management of a company.During the events “CENE CON ...

More 16/09/2016

Filippo Berto: Google Ambassador in Dublin

The mission of the Google program “A Growth Engine for Europe” is to provide available technology and support to help millions of people and firms developing their presence online, by creating a unique European digital market.Matt Brittin, president of EMEA Business & Operations, defined the program as follows:The web is at the heart of economic growth and we have been investing in helping businesses, entrepreneurs, non profits, ...

More 25/07/2016

VANESSA4NEWCRAFT: the video of our crowdcrafting session.

Our crodwcrafting session in now a video online: it is about the most important moments, the working atmosphere, the contribution of 306 hands that allowed us to realize our vanessa4newcraft on 7th June, in the wonderful location of the exhibition New Craft, held by Stefano Micelli, for the XXI Triennale in Milan.We have recorded everything happened during that day: the arrival of King Flavio and Filippo Berto early in the morning, the ...

More 02/07/2016

Filippo Berto takes part in the meeting held by “Archivio della Generatività Sociale

L’Italia Generativa. BertO case study at Istituto Luigi Sturzo in Rome

On Tuesday, 21st June, at 5.00pm Filippo Berto will take part in the meeting “L’Italia generativa. Logiche e pratiche del paese che genera valore” (Generative Italy. Logics and practices of a generative country) to describe the BertO case study.We have already cooperated with “Archivio della Generatività Sociale” and this meeting will involve businessmen and artisans from all over Italy, volunteers and public ...

More 20/06/2016

#BertoPresenta: Italiani di Frontiera by and with Roberto Bonzio

We have invited Roberto Bonzio on Thrusday, 23rd June, in our showroom in Meda. There will be the interactive and multimedia presentation of his book Italiani di Frontiera.He is a curious journalist and has worked for many years at Gazzettino, Il Giorno and Reuters. In 2013 he won a special prize “Cafoscarino dell’anno” promoted by Venice University and in 2014 he got a nomination among the Italian Digital Champions – ...

More 16/06/2016

Filippo Berto takes part in the meeting “Italici: nuovo commonweakth per le imprese italiane”

On Monday, 13th June, Filippo Berto takes part in the meeting held by Globus et Locus, Voices from the Blogs, CSIL - Centro Studi industria leggera, Centro AltreItalie and Edimotion.During the last few years the Chamber of Commerce Monza and Brianza together with its president, Piero Bassetti, (Globus et Locus) has been analyzing this important theme, that is Italics: a new global community of 250 million of people all around the world (a larger ...

More 13/06/2016

Company Storytelling: Berto at the Open Design Italia 2016

Company Storytelling: Berto at the Open Design Italia – Edition 2016

Filippo Berto takes part in the meeting Open Design Italia 2016. This event was born in 2010 with the aim of promoting our design and production: a special attention to the short production chain and to the new cooperation among designers, companies and artisans.The Edition 2016 is the ideal meeting place for international talents: designers, makers, artists, artisans and small companies can find a new service point for development, product ...

More 09/06/2016

Three hundred and six hands to realize vanessa4newcraft

A celebration of the new way of working, a special attention the old upholstery tradition.A combination between tradition and innovation, from generation to generation, every single laboratory with its experience.A whole working day at the Cathedral @ Fabbrica del Vapore where the exhibition New Craft is taking place.What an amazing feeling, what a challenge! All people together for our vanessa4newcraft.All this happened yesterday!We met ...

More 08/06/2016

vanessa4newcraft the crowdcrafting event made by BertO

vanessa4newcraft: the third crowdcrafting project made by BertO

VANESSA4NEWCRAFT is the third crowdcrafting project made by BertO.On 7th June 2016 we will realize all together our armchair Vanessa with denim capitonnè cover at the Exhibition New Craft – XXI Triennale in Milan. This exhibition is held by Stefano Micelli and will take place until 12th September 2016.The exhibition New Craft is inside the “Fabbrica del Vapore”, a very important place for all of us: it represents the new ...

More 31/05/2016

Narration of Made in Italy at New Craft

On 27th May there will be the meeting “Narration of Made in Italy” @la Fabbrica del Vapore by the exhibition New Craft – XXI Triennale in Milan.Stefano Micelli will describe this exhibition to the students of Master in Digital Architecture and Master in Digital Exhibit attending the University IUAV in Venice.Thanks to new didactic methods and new educational training the technical-scientific education is deeply getting back ...

More 27/05/2016

#BertoPresenta: "Fare è innovare" by Stefano Micelli in Meda

Stefano Micelli presents his book in Meda at our BertO Showroom, one of the most important firms the author describes in his book “Fare è innovare” published by Il Mulino.Stefano Micelli is our first guest for these new meetings #Bertopresenta, where we invite business men, friends, customers and politicians to discuss about the main themes of our artisan tradition combined with innovation and development of PMI.Stefano ...

More 25/05/2016

Manufacture 4.0 and the BertO case study in Treviso

The BertO case study is the focus for our first meeting (out of five) entitled “Manufacture 4.0”.“Confartigianato Marca Trevigiana Formazione srl” together with “FabLab Treviso” and in partnership with the Chamber of Commerce Treviso and EBAV promoted this event to get companies closer to the great opportunities of the digital world.Andrea Bacchetti (Università degli Studi Brescia), Paolo Manfredi ...

More 24/05/2016

Kingdom armchair in denim made by BertO and Berto industria tessile

BertO about the Kingpins Show in Amsterdam and the Kingdom armchair in denim

BertO Fine Upholstery Tailoring, together with Berto Industria Tessile (unrelated to the previous) based in a small town near Padova manufactures high-quality workwear and home furnishing textiles, shirting and lastly our much-loved denim. Both companies were present at the Kingpins Show in April 2016, for those who - Lives, Knows, Loves Denim. BertO, for this special occasion brought their exclusive Kingdom armchair upholstered in what ...

More 27/04/2016

BertO Experience at IED in Cagliari

Filippo Berto takes part in the Design Management course in Cagliari, held by the IED Director Monica Scanu, to describe his experience as an Italian businessman and the story of his firm.The Interior Design and Product Design students are present.It is a great chance for these creative young people to talk about our working field: the perfect mix of creativity, communication, new technologies, tradition, peculiar characteristics and ...

More 19/04/2016

BertO at the exhibition New Craft - XXI Triennale in Milan

New Craft: BertO at the XXI Triennale in Milan

The exhibition New Craft, held by Stefano Micelli, is taking place in Milan from 2nd April to 12th September 2016 within the “Fabbrica del Vapore” at the XXI Triennale.New Craft is the ideal meeting place for artisan capacity, technological innovation und design.In his book Stefano Micelli perfectly describes these new values: by using design and new technology a new generation of artisans is able to realize a large number of ...

More 30/03/2016

BertO in Eccellenze in digitale with Google

BertO on the new Platform Eccellenze in Digitale with Google

The new training platform “Made in Italy – Eccellenze in Digitale“ (“Made in Italy – Digital Eccellences”) is online and BertO takes part in it.The project was born during the first months of 2014 after a long development period with Ministero delle Politiche Agricole Alimentari e Forestali (MiPAAF), Unioncamere, University Ca’ Foscari, Fondazione Symbola and Espresso Group with Repubblica.it.The initial ...

More 10/12/2015

Matt Brittin at WBFMI describes the BertO case

Matt Brittin at WBFMI 2015 describes the BertO case

Matt Brittin is the President of EMEA Business and Operations Google since 2014.His activity is addressed to private people as well as to companies and is dedicated to the development of all resources in order to be able to take advantage of the digital opportunities.When Matt Brittin was invited to speak to the audience, he mainly focused on:- dates (within 2020 there will be 5 milliard people connected online)- technological development (We ...

More 04/11/2015

Google AdWords celebrates with BertO 15 years of activity

Google AdWords celebrates 15 years of activity.The platform created in 2000 enables businesses to link with the growing number of online consumers.At first glance, the program was a type of self-service advertising; however, it soon proved to be a powerful tool, as Filippo Berto remarks, "meeting new customers is above all the main reason that led us to develop such a strategic plan."In 2000, the number of on-line advertisers were few.In 2002, ...

More 28/10/2015

The first BertO concept store is born in Meda

Berto Concept is a place where distances subside and dreams come true. Our goal is to share our experience and help our clients in determining their interior design needs, for this reason, Berto Concept follows every project, from its beginning to the final phase in our laboratory. Berto Concept is about the experience of transforming an image into a final product. Hence, our motivation in setting up ...

More 30/06/2015

BertO for Casa Flora Design-Apart Academy project

The first project of the Design-Apart Academy is Casa Flora Design-Apart. The scope of the project is to design and construct the furnishings for a penthouse in Venice. This is a new challenge and a new story for the Made in Italy label. A completely new design made for the people of Venice in a project that promotes openness and sharing across cultures and international boundaries. A new and exciting #BertOProjects. A new challenge: ...

More 28/05/2015

Collection SOFA4MANHATTAN Fuorisalone 2015

The project SOFA4MANHATTAN has become a collection. During Milans’ Design Week 2015, Berto together with Design-Apart presented the evolution of their crowdcrafting project held in New York City of last year. The projects focus included: new padded elements, new backs, new legs and bases that can be produced in an almost infinite composition of modular extensions.The original prototype illustrates a rich and complex project, in ...

More 26/03/2015

40 years with Berto

1974-2014: Berto is 40 years old. In October of 1974, Fioravante and Carlo Berto began their upholstery business, Berto Salotti. In the late 90's, Filippo Berto, Fioravante’s son took over the business and put the company into the digital era. Filippo renewed his father and uncle's commitment to making the company an international brand. Filippo’s ideas were simple yet revolutionary: promote fine hand tailored ...

More 31/10/2014

Sofa4Manhattan BertO the new Crowdcrafting project

#sofa4manhattan: design sofa for New York

Crowdcrafting #sofa4manhattan: the collective realization of a sofa for the most sophisticated city in the world. #Sofa4manhattan created within the livingshowroom of Design-Apart in New York during a design workshop and a crowdcrafting session. 10 highly creative designers from around the world investigate the habits of the residents of Manhattan, to understand how they relax, and how they enjoy life at home. They are in competition, hence; ...

More 10/03/2014

Made in Italy promoted by BertO and Google

Google and Berto for Made in Italy

Berto is one of the few companies chosen by Google to promote the Made in Italy label around the world and help Small to Medium size Enterprises (SMEs) to approach their economic potential using the internet.Made in Italy: Eccellenze in digitale is a project by the Google Cultural Institute in collaboration with the Ministry of Agriculture, Food and Forestry (MiPAAF), the Chamber of commerce, the Università Ca’ Foscari, the ...

More 20/02/2014

BertO - Analogico Digitale Fuorisalone 2021

Fuorisalone 2012 - Analogico Digitale

ANALOGICO/DIGITALE is an innovative project relating to design and the work of hand crafted products. Analogico/Digitale is a meeting of small artisans, designers and FabLab representatives who wish to identify what is original and native to their way of producing. Participants made new connections and learned new ways of working together that produced experimental results, which in turn invigorate quality manufacturing, ...

More 12/04/2012

Berto at the Digital Economy Forum

The U.S. Ambassador David Thorne is convinced that "Italy has a great potential in the digital domain, but this potential should be encouraged and developed to enhance growth and prevent the start-ups to leave Italy."

More 17/05/2011

Fuori Salone 2011

This year we will be at Fuori Salone in the context FOOL immersion event, presented by K4b Brera in the Design District. FOOL, and the new magazine will talk about food, design and art with a dedicated spirit of creativity and innovation. The initiative Fuori Salone "FOOLimmersion" aims to bring readers to the contents of the magazine in a unique way, through the experience of immersion. Within this space we have shown some new products Berto ...

More 11/04/2011

Berto Salotti: Living 2.0

"Living 2.0: the physical places of the company, life and desire in the society 2.0" On Wednesday, February 9th, during the Social Media Week in Rome, there will be the meeting "Living 2.0: the physical places of the company, life and desire in the society 2.0. During the meeting, organized in collaboration with Reti SPA, we will give space to new ideas with the help of prominent protagonists in the world of communication and ...

More 02/03/2011

Berto: a lesson of web 2.0 at the Sapienza

Filippo Berto at a lesson of web 2.0 at the Sapienza University. Filippo Berto had the opportunity to present the business case Berto Salotti to the students of the course of Technologies Applied to Business Communication at the University of Rome. The course taught by Professor Stefano Epifani is very innovative and aims to provide a structured overview of the communication technologies for the enterprise management. The aim of the course is ...

More 17/12/2010

Dinameeting: BertO obtain recognition

Thursday 19th March, a meeting concerning the Dinameeting Project was held at the “Giorgio Gaber” auditorium in the Lombardy Region with the Councillor for Artisans and Services, Domenico Zambetti, and the authorities of the Cestec and Politecnico of Milan, amongst the champion companies, the consultants and the selected companies. Berto Salotti received the prestigious “champion” company award together with 9 other ...

More 13/03/2009