Crowdcrafting #sofa4manhattan: the collective realization of a sofa for the most sophisticated city in the world.
#Sofa4manhattan created within the livingshowroom of Design-Apart in New York during a design workshop and a crowdcrafting session.
10 highly creative designers from around the world investigate the habits of the residents of Manhattan, to understand how they relax, and how they enjoy life at home. They are in competition, hence; they are in search of the perfect sofa design, one that reflects a New Yorker’s way of life. The winner project is designed by Lera Moiseeva and Joe Graceffa, under the coordination of Luca Nichetto.
Creative people, designers, handmade enthusiasts, makers and artisans gather beside the master artisans of Berto Salotti to create a one of kind sofa: the #sofa4manhattan, will be designed by some of the best minds in the industry and created by the best hands in Brianza, well known for its’ Made in Italy label.
It is the birth of a new way of interpreting design, production and distribution: the #sofa4manhattan will open the doors to the cosmopolitan artisan, will look beyond borders and raises new questions. All the while, providing a unique experience in understanding the "know how” of master artisans.
Date:
Workshop - 18-19 January 2014 (New York)
crowd-crafting - 29 March 2014 (New York)
Presentation – New York, April 2014 (Milano)
#Sofa4manhattan created within the livingshowroom of Design-Apart in New York during a design workshop and a crowdcrafting session.