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Giampaolo Colletti sign on Il Sole 24 Ore an important article dedicated to the social impact of SMEs and not only.
BertO, according to Colletti, is an exemplary case of social responsibility, thanks primarily to the 5% solidarity initiative launched in March 2020, right in the middle of the lockdown.
In March 2020, BertO temporarily suspended its 5 showrooms open to the public in advance of government requests. Still, it doesn't stop staying by the side of its customers, strengthened by its 15-year experience as a digital pioneer in Italy in the furniture sector.
Not only that, to help those who were on the front lines of the fight against Covid 19, he decided to donate a portion of the proceeds - obtained from online sales made during the store closure period - to research against Covid 19.
At the end of the lockdown period, BertO wins against the lockdown because it manages to sustain its work, its customers and raises a vital sum destined to the Operating Unit of Anaesthesia-Riversion and Emergency-Urgency of the Fondazione IRCCS Ca' Granda Ospedale Maggiore Policlinico and to the volunteers of the ambulance service of Avis Meda for the purchase of a new vehicle.
The trend in corporate social responsibility, Colletti continues, sees 53% of consumers leaning toward purchasing products and services from sustainable brands, while 79% have changed their preferences based on social responsibility.
Request your consultation now and find out how to join the 5% solidarity project.