For IFDM - Interior Furniture Design Magazine - BertO is "the digital side of Meda"!

IFDM the digital side of Meda the BertO case


An article which reports the evolution of our society in a very thorough and documented way is featured on the prestigious web page of IFDM - Interior Furniture Design Magazine.

The piece, edited by Matteo De Bartolomeis, honours us with a presentation which fills us with pride and is titled:

Berto - The digital side of Meda

The article, which contains a long interview with our CEO Filippo Berto, looks at the excellence of the territory and focuses immediately on "Made in Meda" and on the heritage of quality and the way in which this aspect affects our society.

And in an extremely linear way, it follows the journey of the society from Meda in the year of the society’s foundation in 1974 right up to the BertO of today, a society at the heart of digital evolution.

This is something which has allowed the brand to grow significantly, even in this challenging year 2020.

In the long in-depth conversation with Filippo Berto, IFDM touches on many important points in the history of BertO, from the generational succession to the experience of crowd-crafting in New York, from the relationship with Google to the sophisticated use of the social networks, from marketing considerations to the nature of business.

You too can realise your exclusive furnishing project with one of BertO’s interior designers.
==> Ask for your personalised consultation with one of BertO’s interior designers and create your ideal furnishing project Made in Meda!

Back to news

  • SHARE THIS
04/11/2020
  • TAG