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On February 2015 Marco Bettiol published his book “Raccontare il Made in Italy”, by Marsilio Edition.
“Narrating the quality of the Italian product is one of the challenges the manufacture companies in our country must deal with”.
The author goes through Italy trying to discover what he defines as “Cultural Manufacture” which is made of craftsmanship, design, custom made products and originality.
At the same time he identifies a specific place where the new story of the Made in Italy is growing: the web.
The last part of the book describes the “Rules of Communication” dictated by the protagonists of the new Italian manufacture.
Among the pages of the book the #PercheBerto case finds a mention: a digital library you can always refer to that describes all good reasons why you may choose the company by using 23 videos of 30 minutes each.
The title of the book is “Raccontare il Made in Italy - Narrating the Made in Italy.
A new connection between culture and manufacture.
Marco Bettiol works as researcher and professor of Economics and Business Management at the University of Padua.
For more information send an email to firstname.lastname@example.org