BertO grows by 50% every year (even during the epidemic): the article in Corriere della Sera

interview with Filippo Berto in the financial insert of Corriere Della Sera


BertO grows by 50% year after year (even during this epidemic) and takes Made in Meda out into the world.

Those are the words of Chiara Maffioletti in Corriere della Sera – Financial insert - in newsagents today.

Filippo Berto claims: "BertO is a society which has been born twice. The first time in the 1950s with brothers Fioravante and Carlo Berto and the second time thanks to the Internet."

It was 1998 when Filippo Berto came into the society.
"Everything had to be relaunched” writes the entrepreneur who guided the society BertO through its digital transformation and who today runs a society with over 50 employees.
There was no budget and the world was thriving.
“But the history of our society was strong and I didn’t want to lose it.
Furthermore we really knew how to do a lot of things and we were in Meda, the world capital of Italian Design.
We had built our reputation, now we had to prove it to as many people as possible”.

And this is where BertoStory started – the first blog in the field of design and furnishing in Italy – and the first YouTube channel.
The results were amazing.
Our growth rates were 50% every year.
At the beginning there were 5 of us, now there are 50.

And our growth has never stopped, not even through these times of epidemic.
"Maybe because we had twenty years of activity on-line behind us.
And we were the first to close, choosing to offer our services on-line with assistance and consultation in 7 languages.

And for the future?
We intend to open new BertO stores and showrooms abroad.

==> Ask for your personalised consultation with one of BertO’s interior designers and create your ideal furnishing project Made in Meda!

BertO cresce del 50% ogni anno (anche in tempi di pandemia): l'articolo sul Corriere della Sera
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02/11/2020