Filippo Berto speaker at the “Design Meets Lifestyle” Dagorà Community Day hosted by A++

On February 19, on the occasion of the Dagorà Community Day, Filippo Berto, CEO of BertO, took part as a guest and speaker at the event “Design Meets Lifestyle" an international discussion focused on design, lifestyle, technology, and new phygital experiences.

Hosted in Chiasso at A++, the event brought together companies, startups, and industry professionals for a full day of insights and networking. At the heart of the debate was the evolution of the shopping, work-life, and living sectors in light of digital transformation and experiential innovation.

During his speech, our CEO presented the BertO Case Study: an entrepreneurial journey that began as a small company in Meda - the World Capital of Design - and has grown through a contemporary vision capable of integrating manufacturing excellence, design culture, and digital innovation.

It was a story revealing what lies behind Made in Meda design: in-house production, a strong connection to the local area, and listening and building relationships with clients as an integral part of the design process. For us, Showrooms are not simply display spaces, but places where authentic experiences come to life.

Special thanks to Dagorà and A++ for creating a space for dialogue and connection dedicated to the design and innovation community.

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