BertO opens its first showroom in Asia and chooses the city of Singapore to export the values of "Made in Meda" across the border.
On 25 November 2022, BertO's Singapore showroom will open at 9 Harrison Road, in partnership with ReCasa Living, an innovative retail business in the luxury furniture sector.
The three co-founders of ReCasa Living - Hillary Tjioe, Teddy Sun and Charina Widjaja - will enrich the project with their significant experience in interior decorating, design and the distribution of Italian brands on the Singaporean market.
At the core of BertO and ReCasa Living's partnership is a shared understanding of the values that have always been dear to BertO, first and foremost their approach to customers.
Filippo Berto recounts the development of the partnership: "The Asian retail market is on the look-out for Italian companies capable of building a different kind of relationship with their customer base, who are interested in purchasing Made in Italy goods but, beyond that, in understanding the philosophy, project and spirit embodied by certain Italian companies."
The new showroom in Singapore follows the model of BertO's Italian stores in Meda - the beating heart of the company and the brand - Rome, Turin, Brescia and Padua.
The showroom will feature all the hallmark elements of BertO stores, such as the tailor's table, an authentic artisan workshop where the company's upholstery craft finds its greatest expression and the BertO project comes to life through a wide range of finishes and details.
A team of 7 interior decorators and designers will act as ambassadors for BertO's Dream Design project, which offers customers products to transform their living space into their dream home. A coordinated range of furnishings and interior design elements, with matching lines, volumes, colours and styles.
In order to intorduce the opening night - Friday 25th November from 17.00 to 21.00 - the ReCasa Living team has organized exclusive preview events inside the showroom: