The Italian design blog BertOStory turns 22: an evolution between communication and business

From the first digital “spark” in 2004 to 2026: we celebrate the milestone of BertOStory, one of the longest-running Italian design blogs.

It all began in January 2004, when the word “blog” was still almost unknown. Back then, Filippo Berto launched a digital diary to share the everyday life of the artisan workshop in Meda.

Today, 22 years later, that diary has become BertOStory: the living memory of a company that has made transparency and dialogue its founding values.

To celebrate this anniversary, we created a new special editorial that retraces the key steps that transformed a simple blog into a catalyst for relationships and innovation:

“Writing a blog is a serious matter. It’s not a trend, but a cultural tool to tell not only how a sofa is made, but how a vision is born.” - Filippo Berto

Today, BertOStory is a living archive that continues to look to the future with the same curiosity as its very first post, confirming its role as the historic voice of design-driven enterprise in Italy.

Contact us at this email address: servizio.clienti@bertosalotti.it or call us at +39 0362 333082.

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