In Business People the case of BertO: open the door to your dream design!

Il caso BertO su Business People


Beyond tradition, beyond the lock-down and beyond traditional distribution… to open the door of Dream Design to everyone.

It is on this concept that the authoritative publication Business People has reported the BertO case, as testimony to how a society can have an important impact on the national economy, even starting from a sartorial upholstery workshop in the province.

Retracing the path of the society right back to the 70s – 1974 to be precise- when the first generation founded the upholstery business, to the first experience of digital marketing (pioneers at a national level) right to where the society is today, both physically on the market with single-brand showrooms throughout Italy and through a sophisticated network of marketing on-line, Business People outlines the main features of the BertO reality today in a brilliant and comprehensive way.

In the article dedicated to BertO there is particular emphasis on the society’s experience during the lock-down where both the far-seeing strategy (BertO closed all its single-brand showrooms even before the DPCM to ensure the safety of employees and customers) and the brilliant results achieved (thanks to a drastic reprogramming of the system of communication the society recorded a 300% increase of on-line sales).

According to the journalist who studied the BertO case in-depth, the talent, far-sightedness, strategy and the use of new technology are the key factors which have permitted the society which has created the Dream Design Made in Meda to become an important reference point in the field of Design and not only.

==> Ask for your personalised consultation with one of BertO’s interior designers and create your ideal furnishing project Made in Meda!

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11/10/2020