Following his previous experiences in this university, our CEO Filippo Berto comes back to inspire the students in the course of International Management at the University Ca' Foscari thanks to the collaboration and friendship which binds our company with this important Venetian university complex.
Following the theme focusing on the internationalisation of services – an important theme in the current academic year - the lesson held by Filippo Berto on Tuesday, 26th November will focus on the most salient aspects of company activity seen from an educational perspective.
In particular: the history of BertO, from the laboratory in Brianza back in 1974 to the 5 showrooms operating today; identity and digital presence are the cornerstone for internationalisation; analysis of the growth in turnover focusing on online and offline conversions; the BertO为Shanghai project where digital communication is the bridge between Chinese culture and Made in Italy.
The day is expected to be very intense, not only for the students but also for our CEO who is always stimulated by contact with the brilliant young minds in the University Ca Foscari.
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