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Filippo Berto took part in the course of International Management held by Professor Stefano Micelli at the Università Ca' Foscari in Venice.
The aim of the course was to give students an idea of the main instruments necessary to launch a society on the international scene, paying particular attention to the priority of the Italian manufacturing system, mostly composed of small and medium businesses.
In this context the contribution of Filippo Berto is aimed at meeting the students and helping them to understand the strategic options and the challenges the companies face when they compete in global economy, using BertO and its continual growth as an example.
The course offers the participants
key concepts and theories relevant for studying the international development of businesses.
The global value chain (GVC) approach will be utilised as an analytical and interpretative framework to understand the ways of economic growth both for organisations and for local production systems.
The students will be encouraged to undertake group interdisciplinary research projects centred on global industries and related issues.
Thanks to the lessons in the classroom and the experiences of the entrepreneurs, the aim of the participants will be to recognise the instruments needed to be able to bring strategic innovations to the small and medium Italian businesses, concentrating directly on a series of key functions such as human capital, distribution and communication, finance, design and digital transformation.
For further information about the course and its contents click here, the presentation site of the University.
For further information regarding the contribution of Filippo Berto, contact email@example.com