Filippo Berto anticipated the Government’s decision regarding safety during the serious health emergency caused by Covid-19.
His decision, shown in a video which can be seen here, was to close the stores and temporarily suspend the activity carried out in the showrooms. His words reached the editorial staff of Il Fatto Quotidiano and the journalist Andrea Tundo decided to interview him.
"A simple but painful decision aimed at minimising the risk of contagion and protecting people.” Staying open would mean inviting people to come to our stores.
But in this period, everyone should stay at home so it is for this reason that we decided to temporarily suspend the activity in all the BertO showrooms in Italy, anticipating the Government’s ruling.”
Filippo Berto adds:
“It was certainly not a decision to be made lightly as we are in a phase of development and important investments. Closing a store means putting our project on hold” but he realises that this gesture was greatly “appreciated” by the 50 employees. “the day before, right until late evening, I was in contact with everyone, telling them about my doubts and worries and listening to theirs. I explained why I thought this was the right thing to do”.
And from this decision came the idea to donate 5% of the proceeds of our on-line sales to the Ospedale Ca’ Granda-Maggiore in Milan.
In these weeks we continue to serve our customers on-line, just as we have always done but by adding new technology which allows us, together with our customers while they stay comfortably in their homes, to create exclusive Made in Meda design projects.
Read here the article in Italian.
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