In its article "Meda: the origins of design in a book", Designbest defines Filippo Berto's book "Made in Meda: the Future of Design is already a Thousand Years Old" as follows:
"Made in Meda is nothing like the usual boring and academic books on design because it is direct, at times punk, full of anecdotes, excitement, hashtags and grievances. It is a book which speaks about values and the importance of sharing them; it gathers a year of research about the territory and turns it into a declaration of love for design, craftsmanship, all-Italian knowhow and the thousand-year-old culture of work which makes Meda so proud."
Through the book, Filippo Berto sets out to vindicate the values, uniqueness, wealth and importance of the City of Meda, the world capital of design.
His reason for doing so stems from one particular feeling: the anger at seeing these characteristics disregarded or even forgotten.
"Made in Meda" is a unique and very important work, which our CEO had the honour of presenting on 17th March in what is known as the "temple of design": the ADI Design Museum Compasso d'Oro in Milan.
Accompanying Filippo Berto on stage during the presentation and discussing the themes covered in the book were Giovanna Castiglioni (curator of the Studio Museo Achille Castiglioni, vice president and secretary general of the Fondazione Achille Castiglioni), Stefano Micelli (professor of Economics and Business Management at Cà Foscari University in Venice, author of the book "Futuro Artigiano" and winner of the 2014 ADI Compasso d'Oro award), Laura Traldi (journalist, content curator and member of the Scientific Committee of the Compasso d'Oro 2022-2024) and Patrick Abbattista (founder and CEO of DesignWanted).
The design team behind Designbest were guests at this event and some of what they said is included in the article.
==> If you’d like to read Designbest’s article, click here!
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