The section “CRAFT & TECHNOLOGY” of the magazine DDN – n° 223 is dedicated to the special crowdcrafting day at the exhibition New Craft in Milan.
It was exactly during this event in June that we realized our armchair VANESSA4NEWCRAFT.
The above mentioned section is a clear expression of the spirit that animated our crowdcrafting project vanessa4newcraft and even the previous ones: crowdcrafting means collective craftsmanship, it is an opportunity for people to work together and share experience, knowledge and ideas and above all it means “innovation”.
Inside the XXI Triennale International Exhibition BertO, in partnership with Berto Industria Tessile, Exnovo and Confartigianato Imprese, has organized an open crowdcrafting day for artisans, designers, experts in advanced technology and university professors in order to realize an innovative and original armchair which perfectly represents the combination between traditional upholstery and digital technology.
BertO has been selected by Google to represent the PMI in Brussels and is the real example to demonstrate how the traditional upholstery art can be combined with design and new technologies.
The exhibition promoted the connection between excellent manufacture and innovation technology and the armchair VANESSA4NEWCRAFT is the concrete expression of this new way of working.
The article in the magazine is by Giulia Bruno and the images have been shot by Mariann Komlosi.
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Here the video of the crowdcrafting day and vanessa4newcraft.