Book | The BertO case in the third edition of Web Marketing for the PMI by Miriam Bertoli

web marketing small medium enterprises case study berto


The manual of Web Marketing for the PMI by Miriam Bertoli has reached its third edition.

We announced the release of the book in 2012, when the world was different, and our society too.
Crowdcrafting and BertoLive didn’t exist and neither did our new BertO Salotti showrooms in Turin and Noventa Padovana.

This third edition of one of the best sellers in the chain of Digital Marketing published by Hoepli, guides the reader step after step to define the marketing plan through the main instruments available and it explains how to find your way through the vast quantity of possibilities offered today on digital platforms and omni-channel strategies.

The manual is aimed at entrepreneurs, commercial and marketing managers, students and anyone who is interested in discovering how the world of marketing works today.

Also for this reason, it is enriched by multimedial contents available for everyone at 360°, examples, successful cases and stories by people who have transformed their activity thanks to the web.

We are honoured to be present in the third edition of this important volume (and in the preface with a small contribution by Filippo Berto).

Right from the first edition Miriam Bertoli, digital marketing consultant for small and medium-sized businesses, has given a lot of space to the personal experiences of the entrepreneurs who utilise digital instruments in their daily work and in their culture of doing and trying where others see only the risks.

The book is available online here.

Here instead you will find Miriam Bertoli’s site for any further information regarding this theme.

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30/10/2018